Print On Demand

Here is where you'll find PODi articles, case studies and production workflow resources relevant to print-on-demand applications.

Marketing Services

This section includes PODi research, best practices and articles dedicated to selling and producing marketing services.

Packaging and Labels

Here is where you can access the growing repository of PODi materials to successfully build digital packaging business.


Production Resources

Providing Business Owners, Solution Architects, and IT/Operational Management a variety of unique PODi educational resources for implementing and improving print production workflows.


Zenarate is the exciting new sales training and practicing tool available to all PODi members. Use it to provide situational story-telling guides, practicing and coaching for your sales teams.


March 31 - April 2 at Caesars Palace in Las Vegas with a new "how to" focus on selling, implementing and producing digital print, marketing services and packaging work.


Here are the five most recent articles written by Caslon industry analysts and others relating to this business area. Click on the link below to see a listing of all related articles or visit our PODi Insights blog.
Image3D Printing has few synergies with 2D Printing: Each year at the PODi AppForum we try to have at least one session that looks at business opportunities for new or emerging technologies.  This year we had speakers on building apps for cross media campaigns,...
ImageGlobal Graphics Presents PDF Efficiency Techniques at AppForum: At this year’s AppForum, I sat in on a presentation by Martin Bailey, Chief Technology Officer of Global Graphics on better ways to use PDF and PDF/VT for direct mailing. Global Graphics provides high-speed...
ImageAppForum Highlights: The 2014 AppForum, recently held in Las Vegas, gave attendees tools and information to help sell, build and deliver outstanding solutions incorporating digital print. Here are some of the highlights: Rab...
A Fresh Start for Kodak: Kodak’s new CEO, Jeff Clarke held a press conference in which he provided some of his thinking about Kodak going forward. In a way, he views Kodak as a start-up because it has a new CEO, a new board, and new...
ImageA Marketing Partnership That Delivers Results: A service provider who understands its customer’s needs and develops highly effective marketing solutions is more likely to be viewed as a trusted, valuable partner. Building this type of relationship with a...


These are the three most recently published application case studies relating to this business area. Click on the link at the bottom of this section for a list of all relevant case studies or use the Case Studies menu to peruse our full library of 500+ application case studies.
Rosemont College Increases Giving by 25%Rosemont College Increases Giving by 25%: Rosemont College wanted to continue to increase Annual Fund participation and total dollars raised for their latest fiscal year.  Rosemont’s service provider, Pacesetter, created a yearlong campaign with five phases that utilized four variable direct mail ...
The Standard Group Marketing Executive SeminarThe Standard Group Marketing Executive Seminar: The Standard Group wanted to create a high level educational seminar for marketing executives to learn about the latest advancements, trends and tools for marketing automation.  To drive attendance at this event The Standard Group created a personalized m ...
MSP and BlueSky ETO Impress and Educate Through Multi-channel CampaignMSP and BlueSky ETO Impress and Educate Through Multi-channel Campaign: MSP and sister company BlueSky ETO, which develops sophisticated web-based marketing portals, had a common goal to increase regional awareness of their brands and capabilities. Their approach focused on a 2-day event at MSP’s facility. To drive attendance ...


We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
Production Digital Label Presses: The demand for digital printing of labels is expected to continue to grow rapidly. It used to be easier to select a digital print engine for label production. The first manufacturers in the field were HP Indigo and Xeikon with their electro photographi ...
ESKO Automation Engine Product BriefingESKO Automation Engine Product Briefing: ESKO Automation Engine is a workflow automation solution specifically designed for packaging, label, signage and display applications. It has step and repeat, die line, nesting, batching and ganging capabilities tuned for these applications. It supports p ...
Canon Oce PRISMAprepare Product BriefingCanon Oce PRISMAprepare Product Briefing: Canon’s Océ PRISMAprepare simplifies and streamlines document make-ready processes to efficiently compile, correct, personalize and program print applications.  This includes various layout and tab programming, spine printing, color splitting and releasin ...


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The Digital Printing Initiative

1240 Jefferson Road
Rochester, NY 14623
Phone: (585) 239­­­-6063
Fax: (650) 649­­­-2999

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