TOP STORIES

Print On Demand

Here is where you'll find PODi articles, case studies and production workflow resources relevant to print-on-demand applications.

Marketing Services

This section includes PODi research, best practices and articles dedicated to selling and producing marketing services.

Packaging and Labels

Here is where you can access the growing repository of PODi materials to successfully build digital packaging business.

 

Production Resources

Providing Business Owners, Solution Architects, and IT/Operational Management a variety of unique PODi educational resources for implementing and improving print production workflows.

Zenarate

Zenarate is the exciting new sales training and practicing tool available to all PODi members. Use it to provide situational story-telling guides, practicing and coaching for your sales teams.

AppForum

March 31 - April 2 at Caesars Palace in Las Vegas with a new "how to" focus on selling, implementing and producing digital print, marketing services and packaging work.

BLOG ARTICLES

Here are the five most recent articles written by Caslon industry analysts and others relating to this business area. Click on the link below to see a listing of all related articles or visit our PODi Insights blog.
ImageStart planning your holiday appeals now: Christmas in July is a common refrain from retailers trying to promote summer sales and drive business in what can be a slow month. But this holiday focus can also be useful for service providers, especially...
 
ImageKonica Minolta Launches bizhub PRESS C1100 and bizhub PRESS C1085: Konica Minolta is continuing its steady and impressive product development efforts in digital production printing with the launch of the bizhub® PRESS C1100 and bizhub PRESS C1085 color digital presses. With...
 
ImageThe Rapid Adoption of Smart Phones and Tablets Creates New Opportunities: Every year Mary Meeker of Kleiner Perkins Caufield & Byers creates a report that highlights the latest internet trends. Ms. Meeker's 2014 Internet Trends report contains a wealth of information about...
 
ImageBreaking into the Fundraising Market: PODi will take an in-depth look at selling fundraising solutions over the next year including webinars, blog articles and AppForum sessions. Through this series PODi will be gathering best practices and...
 
ImageAlphaGraphics Saves Big with Canon Oce PRISMAprepare: It just doesn’t seem possible that better ways to program tabs and produced mixed mono/color documents could help you meet strategic objectives and eliminate half of your inefficient labor time … but that...
 

CASE STUDIES

These are the three most recently published application case studies relating to this business area. Click on the link at the bottom of this section for a list of all relevant case studies or use the Case Studies menu to peruse our full library of 500+ application case studies.
Saint Francis University Utilizes Integrated Email Marketing to Drive Alumni DonationsSaint Francis University Utilizes Integrated Email Marketing to Drive Alumni Donations: Saint Francis University (SFU) needed a way to increase donations from their alumni. SFU had been conducting campaigns using direct mail and telephone and their results had been quite good, but they noticed it was getting harder to reach young alumni by t ...
 
Dunstable Eye Centre - Keep Your Eyes HealthyDunstable Eye Centre - Keep Your Eyes Healthy: Dunstable Eye Centre is an independent optician in the UK. Independent opticians such as Dunstable Eye Centre have been facing increased price-driven competition from the four large specialist chains in the UK. A direct mail campaign with personalized URL ...
 
McNellie's Restaurant: Personalized Maps Drive Traffic to New LocationMcNellie's Restaurant: Personalized Maps Drive Traffic to New Location: McNellie's, a restaurant chain in Tulsa, Oklahoma, had a well known and popular downtown location. When they opened a second restaurant the new location did not receive as much business. To improve business they used a direct mail campaign with personaliz ...
 

PRODUCTION RESOURCES

We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
Avanti Slingshot Product BriefingAvanti Slingshot Product Briefing: Avanti Slingshot is a print MIS system that integrates estimating, ticketing, scheduling, producing, finishing, consolidating, fulfilling, purchasing and billing. It has a centralized database that encompasses orders, jobs, inventories and customer int ...
 
AlphaGraphics Canon Oce PRISMAprepare Case StudyAlphaGraphics Canon Oce PRISMAprepare Case Study: Learn how a 13-person shop used Canon Oce PRISMAprepare to eliminate 45-50% of their inefficient labor costs for a variety of tab, mixed monochrome and color jobs. This video case study provides an overview of their operation, measured outcomes of the ...
 
2014 Production Workflow State-of-the-Industry Report2014 Production Workflow State-of-the-Industry Report: Print production workflow automation has been done for decades yet in recent years there has been intense interest in it. Much of this is due to economic pressures but new technologies such as low-cost camera systems, wireless barcode scanners, cloud c ...
 

SALES RESOURCES

We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
Opportunities for Digital Printing in Labels: This report provides an in-depth review of the label market in North America. The report tracks the progress of digital printing and identifies the opportunities for further growth.
 
Opportunities for Digital Printing in Folding Cartons: This report is an in-depth look at the folding carton industry in North America and the opportunity for digital printing. The report covers paperboard applications and production processes, the digital value proposition, entry options, and cost thresho ...
 
Opportunities for Digital Printing in Flexible Packaging: Provides a review of the state of the art for printing in the North American flexible packaging market and the new opportunities for digital printing. The report includes an overview of the flexible packaging industry, applications and processes, and d ...
 

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