TOP STORIES

Print On Demand

Here is where you'll find PODi articles, case studies and production workflow resources relevant to print-on-demand applications.

Marketing Services

This section includes PODi research, best practices and articles dedicated to selling and producing marketing services.

Packaging and Labels

Here is where you can access the growing repository of PODi materials to successfully build digital packaging business.

 

Production Resources

Providing Business Owners, Solution Architects, and IT/Operational Management a variety of unique PODi educational resources for implementing and improving print production workflows.

Zenarate

Zenarate is the exciting new sales training and practicing tool available to all PODi members. Use it to provide situational story-telling guides, practicing and coaching for your sales teams.

AppForum

February 9-11, 2015
Planet Hollywood, Las Vegas

The Best Practices Conference for Selling, Implementing and Producing Digital Printing and marketing Solutions

BLOG ARTICLES

Here are the five most recent articles written by Caslon industry analysts and others relating to this business area. Click on the link below to see a listing of all related articles or visit our PODi Insights blog.
ImageRicoh extends their digital color cutsheet portfolio with the C9100 series presses: In Ricoh’s booth at Graph Expo there was a constant crowd around their new top of the line cutsheet press – the Pro C9100/9110. This press is Ricoh’s entry into the heavy production segment. I stopped by...
 
Bridging the Gap Between Commodity Sales and Solution Sales: There has been much discussion on how to bridge the gap between selling commodity items, such as print, to selling solutions such as online collateral management programs or 12-month long cross-channel...
 
ImageNew Light Production Digital Color Presses Highlighted at Graph Expo: Graph Expo was a great show for folks interested in purchasing a new light production digital color press as the new models from the major vendors were all on display. Canon ImagePRESS C700/C800 Konica...
 
Conducting a Needs Analysis: Effective selling requires an understanding of your customer’s marketing requirements and what benefits, both tangible and intangible, a new solution will achieve. The foundation for a great Needs Analysis...
 
ImageBig Plans for Graph Expo: The big US trade show for the printing industry starts Sunday in Chicago and Dave and I will be there getting close to the hardware and software from the industry movers and shakers. All year long I work with...
 

CASE STUDIES

These are the three most recently published application case studies relating to this business area. Click on the link at the bottom of this section for a list of all relevant case studies or use the Case Studies menu to peruse our full library of 500+ application case studies.
The Standard Group Promotes Services with Holiday Gingerbread GreetingThe Standard Group Promotes Services with Holiday Gingerbread Greeting: The Standard Group annually sends a holiday greeting to its customers and prospects to offer good wishes and thank them for their support. The objectives for this campaign were to engage customers through a fun and creative greeting and highlight The Stan ...
 
Saint Francis University Utilizes Integrated Email Marketing to Drive Alumni DonationsSaint Francis University Utilizes Integrated Email Marketing to Drive Alumni Donations: Saint Francis University (SFU) needed a way to increase donations from their alumni. SFU had been conducting campaigns using direct mail and telephone and their results had been quite good, but they noticed it was getting harder to reach young alumni by t ...
 
Dunstable Eye Centre - Keep Your Eyes HealthyDunstable Eye Centre - Keep Your Eyes Healthy: Dunstable Eye Centre is an independent optician in the UK. Independent opticians such as Dunstable Eye Centre have been facing increased price-driven competition from the four large specialist chains in the UK. A direct mail campaign with personalized URL ...
 

PRODUCTION RESOURCES

We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
DSJ Printing Workflow Case StudyDSJ Printing Workflow Case Study: This PODi workflow case study takes a look at how DSJ Printing, a family-owned and operated business for over 60 years which is bringing their production workflow into the 21st century. It consists of an interview with Jeff Vaughan, Sr, who is the owne ...
 
Xerox IntegratedPLUS Automated Color Management PODi Product BriefingXerox IntegratedPLUS Automated Color Management PODi Product Briefing: Xerox's IntegratedPLUS Automated Color Management solution is the first iteration of what promises to be a centralized, cloud-enabled, production color management solution. Overview This is Xerox's first version of this solution whi ...
 
Fiery JobMaster Product BriefingFiery JobMaster Product Briefing: EFI JobMaster and Impose are separate products in the Fiery Workflow Suite but this product briefing covers both since many applications will require both of their capabilities. JobMaster provides PDF conversion, page merging, tab creation, blank page ...
 

SALES RESOURCES

We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
Opportunities for Digital Printing in Labels: This report provides an in-depth review of the label market in North America. The report tracks the progress of digital printing and identifies the opportunities for further growth.
 
Opportunities for Digital Printing in Folding Cartons: This report is an in-depth look at the folding carton industry in North America and the opportunity for digital printing. The report covers paperboard applications and production processes, the digital value proposition, entry options, and cost thresho ...
 
Opportunities for Digital Printing in Flexible Packaging: Provides a review of the state of the art for printing in the North American flexible packaging market and the new opportunities for digital printing. The report includes an overview of the flexible packaging industry, applications and processes, and d ...
 

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