TOP STORIES

Print On Demand

Here is where you'll find PODi articles, case studies and production workflow resources relevant to print-on-demand applications.

Marketing Services

This section includes PODi research, best practices and articles dedicated to selling and producing marketing services.

Packaging and Labels

Here is where you can access the growing repository of PODi materials to successfully build digital packaging business.

 

Production Resources

Providing Business Owners, Solution Architects, and IT/Operational Management a variety of unique PODi educational resources for implementing and improving print production workflows.

Zenarate

Zenarate is the exciting new sales training and practicing tool available to all PODi members. Use it to provide situational story-telling guides, practicing and coaching for your sales teams.

AppForum

February 9-11, 2015
Planet Hollywood, Las Vegas

The Best Practices Conference for Selling, Implementing and Producing Digital Printing and marketing Solutions

BLOG ARTICLES

Here are the five most recent articles written by Caslon industry analysts and others relating to this business area. Click on the link below to see a listing of all related articles or visit our PODi Insights blog.
ImageIf you need to digitally print a LOT of books, you should check this out: I recently did a product briefing on Canon’s Oce PRISMAproduction Professional Book Module and it is a pretty impressive automated digital book production workflow solution. The catch is that you probably...
 
ImageEFI acquires DirectSmile and Expands Workflow Solutions: It wasn’t a surprise when I saw a recent press release announcing EFI had purchased another software company; that’s a regular event. However this announcement was different in that the acquired company...
 
The Art of the Cold Call: We’ve all been there before.  A sales rep calls and gets through our gatekeeper and we secretly grumble. We grumble because we know we’re going to hear an elevator pitch on why their product or service is...
 
ImageXerox and Konica Minolta Offer New Products for the Mid Production Color Press Market: 2013 was a good year for the mid production color press market as shipments were up 35% in North America. Print service providers are seeing their color digital print volumes grow and many are moving up from...
 
ImageAre you STILL wasting time in make-ready?: I am constantly amazed at how much time is wasted on doing everyday types of work in print shops. Yes, I said wasted, because there are tools and automated processes out there which will do much of the...
 

CASE STUDIES

These are the three most recently published application case studies relating to this business area. Click on the link at the bottom of this section for a list of all relevant case studies or use the Case Studies menu to peruse our full library of 500+ application case studies.
Saint Francis University Utilizes Integrated Email Marketing to Drive Alumni DonationsSaint Francis University Utilizes Integrated Email Marketing to Drive Alumni Donations: Saint Francis University (SFU) needed a way to increase donations from their alumni. SFU had been conducting campaigns using direct mail and telephone and their results had been quite good, but they noticed it was getting harder to reach young alumni by t ...
 
Dunstable Eye Centre - Keep Your Eyes HealthyDunstable Eye Centre - Keep Your Eyes Healthy: Dunstable Eye Centre is an independent optician in the UK. Independent opticians such as Dunstable Eye Centre have been facing increased price-driven competition from the four large specialist chains in the UK. A direct mail campaign with personalized URL ...
 
McNellie's Restaurant: Personalized Maps Drive Traffic to New LocationMcNellie's Restaurant: Personalized Maps Drive Traffic to New Location: McNellie's, a restaurant chain in Tulsa, Oklahoma, had a well known and popular downtown location. When they opened a second restaurant the new location did not receive as much business. To improve business they used a direct mail campaign with personaliz ...
 

PRODUCTION RESOURCES

We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
Fiery JobMaster Product BriefingFiery JobMaster Product Briefing: EFI JobMaster and Impose are separate products in the Fiery Workflow Suite but this product briefing covers both since many applications will require both of their capabilities. JobMaster provides PDF conversion, page merging, tab creation, blank page ...
 
Canon Oce Book Production Product BriefingCanon Oce Book Production Product Briefing: The Canon Oce PRISMAproduction Book Production Module is a licensed module for the PRISMAproduction workflow automation platform specifically designed for short-run, high-volume digital book production. It leverages many of PRISMAproduction’s capabili ...
 
Avanti Slingshot Product BriefingAvanti Slingshot Product Briefing: Avanti Slingshot is a print MIS system that integrates estimating, ticketing, scheduling, producing, finishing, consolidating, fulfilling, purchasing and billing. It has a centralized database that encompasses orders, jobs, inventories and customer int ...
 

SALES RESOURCES

We have a growing collection of resources to help you streamline your production workflow. These are the three latest additions related to this business area. Use the link below to see all the relevant production workflow materials or use the Production Resources menu to search the entire content base.
Opportunities for Digital Printing in Labels: This report provides an in-depth review of the label market in North America. The report tracks the progress of digital printing and identifies the opportunities for further growth.
 
Opportunities for Digital Printing in Folding Cartons: This report is an in-depth look at the folding carton industry in North America and the opportunity for digital printing. The report covers paperboard applications and production processes, the digital value proposition, entry options, and cost thresho ...
 
Opportunities for Digital Printing in Flexible Packaging: Provides a review of the state of the art for printing in the North American flexible packaging market and the new opportunities for digital printing. The report includes an overview of the flexible packaging industry, applications and processes, and d ...
 

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