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2009 PODi AppForum
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Home » Events » Past Events » 2009 PODi AppForum » Keynotes
 
Keynotes
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Keynote Session Descriptions
 
If you’re looking for new ideas and proven practices to help grow your digital print business, you’ll find them at the AppForum. Don’t miss your chance to hear these inspiring keynote speakers:

Winning with Digital Print in Good Times and Bad
Keynote Speaker: Rab Govil, President, PODi
Date/Time: Tues, 9:00 - 10:15 am

Is digital for real and is it delivering value that can be measured?  If it is, how can a service provider build a sustainable business based on digital that will truly stand the test of time – good or bad.

In this year’s keynote address Rab Govil, president of PODi, will explain the true value of digital printing derived from PODi’s case study database and the hard fought experience of PODi members. 

Key Takeaways
  • Learn what digital applications are successful in the marketplace
  • Understand the quantified value for each of these digital applications
  • Discover three important changes you can make in your customer interactions that will yield results right away
Connecting with the CMO
Keynote Speaker: Donovan Neale-May, Executive Director, CMO Council
Date/Time: Tue., 4:00 - 5:00 pm

What do Chief Marketing Officers really want? They are the primary champions and owners of personalized marketing initiatives. They’re the people driving the use of personalized technology, including digital print, to increase marketing success. So, what are they thinking? If you are selling digital print solutions, you want to know.

You’ll find out if you’re in attendance for this keynote. Donovan Neale-May is the executive director of the CMO Council. According to a recent CMO Council survey, becoming more personalized, relevant and precise in customer communication is now the preferred strategy for realizing revenue growth and profitability from existing customers. Donovan will share first hand insights on the challenges that CMOs face and on how service providers can help. He’ll also examine findings from the Council’s recent Power of Personalization study and the forthcoming Precision Promotion study. The CMO Council is made up of senior corporate marketing leaders with 3,500 worldwide members controlling more than $100 billion in annual marketing spend.

Key takeaways:
  • Learn what drives CMOs’ buying decisions – key initiatives and pain points
  • Hear why marketing executives are shifting investment to personalized direct marketing and find out what new solution opportunities this opens up for you
  • Understand how to get a CMO’s attention and present your services convincingly
  • Discover what CMOs are looking for in a solutions provider and partner
Delivering on Demand
Creating a worldwide Web-to-Print system
Keynote Speakers: Robert Durham, President/CEO, HKM Direct Market Communications
Mike Lyman, Manager Online Communications, YRC Worldwide
Date/Time: Wed,  9:00 - 10:00 am
Web-to-print solutions are one of the most useful and profitable new digital applications for both marketers and service providers. This keynote will help de-mystify the process of developing a system.

When Mike Lyman first began to implement an on-demand strategy his focus was on one brand: Roadway Express. However Roadway was acquired by YRC Worldwide, a Fortune 500 company and one of the largest transportation service providers in the world. Marketing was consolidated from the divisions (brands) to a central corporate role. This created entirely new challenges, including the need for:

  1. One fulfillment center for all printed collateral
  2. 1-to-1 print-on-demand services for each company
  3. A virtual selling solution to assist in design and implementation of print and email
  4. Sales On-Demand – for rapid creation of new sales collateral
Rob will detail the solution his company created in partnership with YRC – a system that currently supports 1,800 users and is being expanded to support over 6,000 worldwide. Mike and Rob will explain the process, evolution, success and ROI analysis of one of the largest enterprise print-on-demand solutions in the world today. They’ll also discuss new opportunities that have emerged based on the success of this system.

Key Takeaways
  • Understand how common business problems, like controlling multiple brands, can be solved by Web-to-print and digital printing technology
  • Learn how to design a system that is scalable & efficient
  • Find out what’s required to support a global implementation
  • Discover how to get started and then expand your existing relationships
 
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