Speaker:		Rob Zimlich, Globalization Executive, Kinetic

Date/Time:

Tues, 11:15 - 12:00 pm

Does your customer do business in more than one country? Do they need to support multiple languages for a customer base? It’s a huge challenge for marketers to maintain brand integrity and message consistency across countries and especially across languages. Current manual processes are fraught with waste and errors.

Solutions to this problem that used to be limited to only the largest companies are now available to everyone. Here’s your chance to find out how you can offer clients the answers they need while adding a profitable service to your repertoire. Rob Zimlich will show you technology that companies of all sizes can now use to efficiently manage collateral in multiple languages and multiple regions. You’ll learn how to leverage these solutions to reduce waste, lower costs, and maintain brand integrity.

Key Takeaways

• Localization translates into big profits whether multi-national or domestic only. Here’s how to gain your share of an ever growing market
• Learn the role Web-to-print plays in globalization strategies
• Discover the green space for mid-market companies
• Why digital printing, with its more manageable print runs, makes multi-lingual strategies work better
• How integrating international requirements in the design phase adds value to the digital print service provider
• Explore additional revenue streams created by versioning

Speakers:		John Leininger, Professor, Clemson University

Date/Time:

Wed, 11:30 - 12:30 pm

Two new USPS mandates are creating new profit opportunities for the savvy service provider. Two specific issues being addressed in this presentation are the requirements for the use of the new Intelligent Mail® barcode (IMB) and the National Change Of Address (NCOA) for both first class & standard mail. Both of these have been implemented by the USPS to reduce their processing costs. They both require extra work from the company preparing the mailing, so there is an added expense. But more importantly they have given you a marketing opportunity that you can use to improve the value added service you are offering your customer.

• Today you can already use Confirm® Service and Address Change Service™ with the IMB and when it goes to full service in May of 2009 additional services are possible.
• NCOA is now required (this went into effect Nov. 23, 2009) for all presorted mailings that are first class or standard mailings and you have to have prove that an NCOA matching has been done on any name within the last 95 days. The penalties for failing to comply are substantial.

Knowing how to work with some of these issues will give you a marketing message to bring to your customer that will offer them something to help their bottom line. While there are compliance issues to understand (attend the Pre-conference intensive for details) there is also an opportunity to generate new revenues and reduce costs. In this session we’ll explain how and what the Intelligent Mail® barcode and the NCOA is all about. It will also describe what you need to get started and how you can use it to market to a customer.

Key Takeaways:

• Learn how working with the IMB and NCOA can add value to your business and your customer’s business
• Learn how to create a simple economic analysis of working with the IMB and NCOA to show the customer how this will ultimately reduce costs and increase potential benefits
• Understand the USPS mandates
• What you have to do to be in compliance with NCOA and to start working with the IMB