Speaker:		Rob Zimlich, Globalization Executive, Kinetic

Date/Time:

Tues, 11:15 - 12:00 pm

Does your customer do business in more than one country? Do they need to support multiple languages for a customer base? It’s a huge challenge for marketers to maintain brand integrity and message consistency across countries and especially across languages. Current manual processes are fraught with waste and errors.

Solutions to this problem that used to be limited to only the largest companies are now available to everyone. Here’s your chance to find out how you can offer clients the answers they need while adding a profitable service to your repertoire. Rob Zimlich will show you technology that companies of all sizes can now use to efficiently manage collateral in multiple languages and multiple regions. You’ll learn how to leverage these solutions to reduce waste, lower costs, and maintain brand integrity.

Key Takeaways

• Localization translates into big profits whether multi-national or domestic only. Here’s how to gain your share of an ever growing market
• Learn the role Web-to-print plays in globalization strategies
• Why digital printing, with its more manageable print runs, makes multi-lingual strategies work better
• How integrating international requirements in the design phase adds value to the digital print service provider
• Explore additional revenue streams created by versioning

Speakers:		Brett Knobloch, President; Content-on-Demand, JGSullivan Chris Watson, Managing Director, CM2 Solutions

Date/Time:

Tues, 1:00 - 2:00 pm

One of the best applications for Web-to-print solutions is collateral and campaign management for dealer networks. The solution offers significant benefits to all parties. JGSullivan has been developing successful Web-to-print systems for over 10 years for companies like Whirlpool. Brett will share four keys you can use to make Web-to-print for dealers work.

Chris will detail an exciting case study on General Motors of Canada and its dealer network. This implementation has more than 90% of dealers enrolled, and has processed more than 5,000 campaigns for them to date. Chris has expanded the service offering beyond most Web-to-print services, and will show you how it was done.

Key Takeaways

• The four critical success factors for great dealer networks
• Lessons learned when implementing Web-to-print for dealers
• Additional services you can add to your repertoire 
• Key requirements for scalable solutions

Speakers:		Jody Murphy, President, Barnett & Murphy Bill Marchiony, CEO, First Name Basis

Date/Time:

Wed, 11:30 - 12:30 pm

Ever wonder why some Web-to-print portals are successful and some are not? It’s not for a lack of technology. There’s lots of software and technology for creating branded marketing portals, Web-to-print, personalized microsites and other client-specific content. And there are lots of sites that lie fallow – unused or underused after the initial investment. Having implemented over sixty Web-to-print solutions, Jody and Bill examine some of the ways that have proven effective in driving usage and volume on these sites. Equally important, they’ll share what not to do.

The session will also address the sales and technology management techniques for identifying, researching and selling into new markets. Instead of a huge upfront investment and long lead time with the hope for good return, participants will learn how to make money while they build their Web-to-print business.

Key Takeaways

• The top factors that drive successful implementations
• The most common mistakes to avoid
• Learn how to fail small and win big
• Discover how to make money while you grow your Web-to-print business