PODi

Past Events

2009 PODi AppForum


		Event Review

		Agenda

		Keynotes

		Pre-Conference Intensive Sessions

		Sales & Business Strategies Track

		Direct Marketing Track

		Photo Gallery

		Web-to-Print Track

		TransPromo Track

		Technology Track

		Gold Sponsor Sessions

		Speakers

		2009 Exhibitor Listing

New Member User

Agenda

Pre-Conference Intensives - Monday, January 19, 2009

9:00 - 12:00 pm	Go Green, It's Good for Business
	Relevant direct marketing: putting the principles into practice
	Intro to Strategic Solution Sales (S3)
	Variable Data Software Shoot-out
12:00 – 1:00 pm	Networking Lunch
1:00 - 4:00 pm	Email Marketing 101
	Unlocking the Secrets of Getting Appointments
	Data Prep and the Intelligent Mail Barcode
	Web-to- Print Challenge Capitalizing on TransPromo Market Opportunities
4:00 - 5:00 pm	Gold & Silver Sponsor Introduction Hour
5:00 - 6:30 pm	PODi Member Reception

PODi AppForum - Tuesday, January 20, 2009

T Sessions identified with this icon contain content focused on Technology

9:00 - 10:15 am	Keynote and Best Practices in Digital Print Awards Rab Govil, President of PODi
10:15 -10:30 am	Break
	Sales & Business Strategies Track	Direct Marketing Track	Web-to- Print Track	TransPromo Track	Gold Sponsor Sessions
10:30 -11:15 am	Breakout Sessions by Best Practices Award winners
11:15 -12:00 pm	Making the move to Solution Sales	Customer Lifecycle Communications	Building a Global Web-to-Print Program T	Best Practices for TransPromo Document Production	Educational session presented by Canon
12:00 - 1:00 pm	Networking Lunch
	Sales & Business Strategies Track	Direct Marketing Track	Web-to- Print Track	TransPromo Track	Gold Sponsor Sessions
1:00 - 2:00 pm	How to Think like a Marketing Strategist	Use Cross-media to Maximize Value in Your Direct Marketing	Launching Great Dealer Networks	Does your Document Composition do TransPromo?	Educational session presented by Pageflex
2:00 - 3:00 pm	Can You Get More Business by Being Green	Real-time, Trigger Based Direct Mail	Critical Features for Web-to-Print Storefronts T	Service Provider Case Study: Going Live with TransPromo	Educational session presented by Oce North America
3:00 - 4:00 pm	Vendor Fair / Networking Hour
4:00 - 5:00 pm	Keynote: Connecting with the CMO Donovan Neale-May, Executive Director of the CMO Council

PODi AppForum - Wednesday, January 21, 2009

T Sessions identified with this icon contain content focused on Technology

9:00 - 10:00 am	Keynote: Delivering On Demand: Creating a worldwide Web-to- Print System Rob Durham, President/CEO of HKM Direct Market Comm. Mike Lyman, Manager of Online Comm., YRC Worldwide
10:00 - 10:15 am	Break
	Sales & Business Strategies Track	Direct Marketing Track	Web-to- Print Track	TransPromo Track	Gold Sponsor Sessions
10:15 - 11:15 pm	Productize your Offerings	The Future of "Direct Influencing"	Web-to-Print Workflow Automation: Custom or Off the Shelf? T	TransPromo: Build vs. Buy	Educational session presented by Hewlett-Packard
11:15 - 11:30 am	Break
11:30 - 12:30 pm	How to Become a Marketing Services Provider	Turning IMB and NCOA into Profits T	W2P: If You Build It, Will They Come?	TransPromo Workflow & Inhibitors to Adoption	Educational session presented by Xerox
12:30 - 1:30 pm	Networking Lunch
	Sales & Business Strategies Track	Direct Marketing Track	Web-to- Print Track	TransPromo Track	Gold Sponsor Sessions
1:30 - 2:30 pm	Improving Sales with CRM T	Do's and Don'ts for PURLs and Landing Pages	Should You Give Away the Storefront?	Implementation of a Digital Color TransPromo Printing Operation
2:30 - 2:45 pm	Break
2:45 - 3:30 pm	Sales & Business Strategies: Taking the Next Steps	Direct Marketing: Taking the Next Steps	Web-to-Print: Taking the Next Steps	TransPromo: Taking the Next Steps
3:30 pm	Conference Close