Digital Printing Case Studies

PODi's searchable database is the most comprehensive source of successful digital printing case studies. There are over 500 case studies from around the world, covering over 12 market segments and dozens of business applications. Searching is easy – simply type in a key word in the search bar above or select a category from the menu on the left.

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  • Company Spotlight: Illini Document Services Profitably Supporting Students and Departments

    Illini Document Services is the in-plant printing and mailing operation supporting the students, faculty, staff and organizations of the 44,000-student University of Illinois at Urbana-Champaign. They have 28 employees providing campus mail, letter shop mail, digital printing, offset printing, and wide format printing. Their never-ending objective is to use the latest and best technologies available to streamline their workflows, maintain their high standard of quality, reduce their turnaround times, and provide enriched services for the Urbana-Champaign and other campuses. Published 2016
  • Latcham Direct Christmas Campaign

    Latcham Direct wanted a Christmas campaign sent to their current clients to thank them for using their services and welcome them into the festive period as well as showcasing a highly personalized cross media campaign which would be engaging for the client.The campaign began with a personalized direct mail greeting card displaying an image of a snowman holding a sign engraved with the client’s name. Inside the card was a Personalized URL which directed the client to a personalized Christmas landing page. Latcham Direct's cross media campaign achieved a 59% response rate and Latcham’s sales team was able to follow-up personally with respondents to continue the conversation about Latcham's direct marketing capabilities.
  • University of Chicago Medical Center New Patient Recruitment

    The Orthopaedics Center at the University of Chicago Medicine wanted to increase visibility and new patient visits for the orthopaedics practice in its Matteson, Illinois location. A direct mailer with a personalized map showed each recipient exactly where the facility is relative to his or her home with a route line. A tailored headline and copy provided the distance in minutes to the clinic. A month after the initial mailer the Matteson Clinic saw a 43% jump in new patient visits compared with the previous year directly attributed to this mailer. (Published 2015)
  • Beat the Multiples: D2R's Marketing Solution for Independent Opticians

    The recall of lapsed patients is a constant challenge for opticians. D2R had already run a successful cross-media program for an independent optician which achieved a much better result than the standard reminder letters that usually get sent out. D2R decided to develop this into a complete vertical market solution for independent opticians and developed a campaign to promote themselves to this market.The campaign positioned D2R as a solution expert and achieved impressive results. 70% of recipients visited their personalized URL, 42% of those who downloaded a case study agreed to an online meeting, and an overall sales conversion rate of 6%. Published 2016