Direct Marketing

Direct Marketing case studies showcase the use of variable data printing (VDP) and personalized URLs for product promotion, brand awareness, and lead generation. These personalized direct marketing campaigns increased direct order purchases, customer loyalty, and traffic generation. Printer self promotion examples illustrate how to grow a digital printing business.


Read our digital printing case studies to learn how personalized direct mail, postcards, gifts, and invitations can be combined with custom landing pages for higher response rates.

Company Spotlight: Bassett Direct

Bassett Direct has always been a marketing services company leveraging digital printing since its inception in 1994. Its tagline “It’s Personal” encompasses their vision of using the capabilities of digital printing and solutions to personalize direct marketing for best response rate results. Published 2015.