Lilly Pulitzer On Demand Marketing Portal

Lilly Pulitzer designs and distributes modern resort wear inspired by the authentic Palm Beach lifestyle. Lilly Pulitzer wanted to reboot their print-on-demand site because it was overly complex and lacked features and performance. Working with The Standard Group, a new marketing portal was developed from the ground up. They were able to incorporate Lilly Pulitzer's signature look and applied their bright color and beautiful prints throughout the site interface. The new portal maintains brand control and quality standards. Published 2015
Mondelez International On Demand Sales Portal

The Mondelez International sales team needs marketing and sales materials in a timely manner. Materials need to be customized and personalized with distributor codes and information for specific customers. A new print-on-demand and sales support portal was designed from the ground up. A key aspect of the project was to standardize the agency’s creative process for brand control, which resulted in efficiencies and cost savings. Published 2015
The Standard Group Drives Traffic to Seminar

The Standard Group held a special color seminar and workshop, featuring a leading color management expert, for their customers and key prospects. To drive attendance The Standard Group created a multi-channel invitation to the color seminar which highlighted their latest product offering, variable data mapping and personalized geodata capability. The event attendance was beyond The Standard Group’s expectation with key print buyers and designers as well as prospects visiting their print production facility for the first time. Published 2015
Fenner Drives Improves Collateral Fulfillment with Marketing Portal

Fenner Drives is a leader in the design and manufacture of problem-solving power transmission and motion transfer components. Their internal shipping department, which was focused on completing product orders, did not have resources to respond to requests for marketing collateral in a timely manner. Working with The Standard Group, an online marketing portal was built that sales reps and distribution partners can access 24/7. The portal has streamlined the ordering process and a print on demand literature library has eliminated unnecessary printing, warehousing and storage. Published 2014.
The Standard Group Marketing Executive Seminar

The Standard Group wanted to create a high level educational seminar for marketing executives to learn about the latest advancements, trends and tools for marketing automation.  To drive attendance at this event The Standard Group created a personalized multi-channel marketing campaign with compelling elements to draw the attention of recipients. The first touch point of the campaign consisted of a personalized, robotic theme dimensional mail piece with QR Code and Personalized URL response mechanisms. To encourage people to respond, all registrants for the seminar were entered into a drawing for an iRobot Roomba 770, which tied very well to the automation theme of the campaign and seminar. The campaign achieved an 18% direct mail response rate and drove new businesses. Published 2014.
The Standard Group Promotes Services with Holiday Gingerbread Greeting

The Standard Group annually sends a holiday greeting to its customers and prospects to offer good wishes and thank them for their support. The objectives for this campaign were to engage customers through a fun and creative greeting and highlight The Standard Group’s creative and multi-channel capabilities. The greeting card had three calls-to-action: order a local sweet treat as a gift from The Standard Group, order a free personalized calendar, and view a holiday video. Using either a QR Code or campaign URL, 34% of recipients visited the microsite. Published 2014.
Buckland Media Slicing Your Marketing Pie Seminar

Buckland Media Group recently rebranded from Buckland Press and invested in a new digital press.  They wanted to introduce their marketing services to potential new clients by hosting a seminar they called "Slicing Your Marketing Pie". To promote the event, Buckland Media Group ran a cross-media campaign with personalized print, email and Personalized URLS. It featured a series of dimensional mailers which used the capabilities of the digital press to create a high-impact direct mail campaign. Over 10% of their recipient list of marketing directors and executives registered for the seminar resulting in 30 delegates attending the event and well-qualified leads for further sales follow-up. Published 2013.
Lyon College Uses Cross-Media to Drive Applications

Lyon College, a small liberal arts college in Batesville, Arkansas, wanted to gain the attention of prospective students and drive applications. Personalized postcards were sent to students encouraging them to visit a Personalized URL and complete an online survey in order to be entered into a drawing for an iPad. A subsequent direct mail piece was personalized based on their responses to the survey. This piece also included an augmented reality trigger which engaged students with a fun video. Four months after the campaign began Lyon College saw a 76% increase in applications received compared to the previous year. Published 2013
Mitsubishi Fuso Truck Supports Dealers with Online Marketing Portal

Mitsubishi Fuso Truck of America (MFTA) offers diesel-powered, medium-duty cabover trucks through more than 200 dealer locations throughout the United States, Canada, and Puerto Rico. In preparation for the launch of a new product line, MFTA wanted to create a new web-to-print marketing portal to replace an existing site which was under-utilized by dealers. The new portal, FusoGPS serves as a one-stop shop for dealer marketing support. Dealers can customize and order printed collateral, create and send direct mail campaigns, and manage current and prospective sales leads. 85% of dealerships are using the site and thousands of marketing products are ordered monthly. Published 2013
Velocity Print Demonstrates a Full Deck of Marketing Capabilities

Velocity Print Solutions implemented a direct marketing campaign that let their customers see first-hand their cross-media marketing capabilities. The first touch was a personalized self-mailer that was die cut in the shape of a playing card. The direct mail piece directed recipients to access a campaign microsite via a general URL or a QR Code where they could order a set of custom playing cards. Once on the microsite, visitors could experience the functionality of a web-to-print solution. Users could choose one of five different background designs for their custom playing cards and specify what name they would like to appear on the cards. Over 8% of recipients visited the microsite and Velocity Print Solutions had multiple inquiries from customers about developing a similar campaign. Published 2013