Stein Mart Drives Store Traffic and Grows Customer Database

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Member Price: Free
   

Stein Mart stores in Kentucky, Ohio and Indiana participated in a cross-media direct marketing campaign aimed at increasing store traffic. A campaign incorporating personalized postcards, Personalized URLs and viral marketing via social media, email and text messaging drove huge results. Over 30,000 individuals visited the campaign site and the coupon redemption rate was more than 13 times higher than Stein Mart's expected goal. Published 2011

 

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Client
Stein Mart
http://www.steinmart.comwww.steinmart.com
Stein Mart stores offer the fashion merchandise, service, and presentation of a better department or specialty store, at prices competitive with off-price retail chains. Currently with locations from California to Massachusetts, Stein Mart's focused assortment of merchandise features current season, moderate to better fashion apparel for women and men, as well as accessories, gifts, linens, and shoes.
Service Provider
Mele Printing
http://www.meleprinting.com
Mele Printing is the largest printing company in the metro New Orleans area, located in the heart of Covington. Mele Printing offers printing for political campaigns, mail service, and all digital and offset printing needs for New Orleans, Baton Rouge, and the surrounding areas.
Partners
Dukky
http://www.dukky.com
Dukky is a new, technology-driven organization built for the 21st-century customer. It uses a proprietary process that integrates social media, like Facebook and Twitter, with Personalized URLs, Variable Data Printing, and direct mail marketing. Dukky has
Hardware NexPress
Software Dukky's Viral Peer Sharing™
Target Audience Stein Mart customers and potential customers
Distribution 20,029 postcards
Date March – April 2010
No. of Pages 5
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