Free Case Studies

Download free case studies below to get innovative ideas on how to use digital print and direct mail to make your next campaign a success. You’ll find proven strategies and techniques from today's digital printing innovators.

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Latcham Direct Christmas Campaign
Latcham Direct wanted a Christmas campaign sent to their current clients to thank them for using their services and welcome them into the festive period as well as showcasing a highly personalized cross media campaign which would be engaging for the client.The campaign began with a personalized direct mail greeting card displaying an image of a snowman holding a sign engraved with the client’s name. Inside the card was a Personalized URL which directed the client to a personalized Christmas landing page. Latcham Direct's cross media campaign achieved a 59% response rate and Latcham’s sales team was able to follow-up personally with respondents to continue the conversation about Latcham's direct marketing capabilities.
Dunstable Eye Centre - Keep Your Eyes Healthy
Dunstable Eye Centre is an independent optician in the UK. Independent opticians such as Dunstable Eye Centre have been facing increased price-driven competition from the four large specialist chains in the UK. A direct mail campaign with personalized URLs was executed to re-activate lapsed clients and increase traffic to the practice. Dunstable Eye Centre reported that 82 campaign recipients spent an average of £150 (after voucher reduction) which generated an immediate ROI of over 400%. Published 2014.
Fenner Drives Improves Collateral Fulfillment with Marketing Portal
Fenner Drives is a leader in the design and manufacture of problem-solving power transmission and motion transfer components. Their internal shipping department, which was focused on completing product orders, did not have resources to respond to requests for marketing collateral in a timely manner. Working with The Standard Group, an online marketing portal was built that sales reps and distribution partners can access 24/7. The portal has streamlined the ordering process and a print on demand literature library has eliminated unnecessary printing, warehousing and storage. Published 2014.
Latcham Direct Christmas Campaign
Latcham Direct wanted a Christmas campaign sent to their current clients to thank them for using their services and welcome them into the festive period as well as showcasing a highly personalized cross media campaign which would be engaging for the client.The campaign began with a personalized direct mail greeting card displaying an image of a snowman holding a sign engraved with the client’s name. Inside the card was a Personalized URL which directed the client to a personalized Christmas landing page. Latcham Direct's cross media campaign achieved a 59% response rate and Latcham’s sales team was able to follow-up personally with respondents to continue the conversation about Latcham's direct marketing capabilities.

Editor's Premium Picks

  • Beat the Multiples: D2R's Marketing Solution for Independent Opticians

    The recall of lapsed patients is a constant challenge for opticians. D2R had already run a successful cross-media program for an independent optician which achieved a much better result than the standard reminder letters that usually get sent out. D2R decided to develop this into a complete vertical market solution for independent opticians and developed a campaign to promote themselves to this market.The campaign positioned D2R as a solution expert and achieved impressive results. 70% of recipients visited their personalized URL, 42% of those who downloaded a case study agreed to an online meeting, and an overall sales conversion rate of 6%. Published 2016
  • Worth Higgins Delivering Results Over the Web

    Worth Higgins & Associates is Virginia’s largest sheet-fed commercial printer. They have a large number of offset and digital presses. This case study focuses on their Worth Connects division and how they are leveraging MarcomCentral Web-to-Print to deliver online portals in order to better meet their customers’ needs.
  • Lake Land College Print & Mail Services Saves Money and Delivers Results

    Founded 1966, Lake Land College is a 8,200-student public community college located in Mattoon, Illinois. Starting in 2005, Lake Land College initiated an aggressive program to modernize its in-plant printing operations in order to meet the college’s growing needs for full-color and wide-format printing and to centralize and manage printers on campus. With its new capabilities, thousands of dollars are saved each year through online ordering of supplies and print materials, bringing high-quality color printing in-house, and reducting the need for personal-use printers.
  • Here is Your Nearest EDEKA

    DeutschlandCard GmbH, one of Germany’s largest multi-partner loyalty programs with 20 million members, and its partner, EDEKA AG & Co. KG, wanted to improve response by creating a personalized mailer that would be eye-catching and interesting. They worked with their production partners, Arvato Mail & Document Solutions, to personalize a selection of their regular mass mailings, whilst still using their existing high-volume mailing infrastructure. To achieve their objective, Arvato engaged the support of locr GmbH, a specialist geomarketing service provider. locr’s solution enabled the individual mailers to be personalized with the directions for each recipient to their nearest EDEKA store.
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