Free Case Studies

Download free case studies below to get innovative ideas on how to use digital print and direct mail to make your next campaign a success. You’ll find proven strategies and techniques from today's digital printing innovators.

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Gwinnett Braves Hit Home Run with Good Neighbor Campaign
Residents near the Gwinnett Braves' Coolray Field were frustrated by traffic congestion, particularly on Sunday game days when there was extra traffic from a nearby church. A direct marketing campaign was developed to establish a relationship with the residents and create goodwill within the community. Personalized postcards were sent to households within a 1.6 mile radius surrounding the stadium. Recipients were encouraged to visit a Personalized URL to receive four complimentary tickets to an upcoming evening game. The campaign achieved a 12.6% direct mail response rate and the Gwinnett Braves started a local marketing database that could be used for future promotions. Published 2013
Dunstable Eye Centre - Keep Your Eyes Healthy
Dunstable Eye Centre is an independent optician in the UK. Independent opticians such as Dunstable Eye Centre have been facing increased price-driven competition from the four large specialist chains in the UK. A direct mail campaign with personalized URLs was executed to re-activate lapsed clients and increase traffic to the practice. Dunstable Eye Centre reported that 82 campaign recipients spent an average of £150 (after voucher reduction) which generated an immediate ROI of over 400%. Published 2014.
Fenner Drives Improves Collateral Fulfillment with Marketing Portal
Fenner Drives is a leader in the design and manufacture of problem-solving power transmission and motion transfer components. Their internal shipping department, which was focused on completing product orders, did not have resources to respond to requests for marketing collateral in a timely manner. Working with The Standard Group, an online marketing portal was built that sales reps and distribution partners can access 24/7. The portal has streamlined the ordering process and a print on demand literature library has eliminated unnecessary printing, warehousing and storage. Published 2014.
Gwinnett Braves Hit Home Run with Good Neighbor Campaign
Residents near the Gwinnett Braves' Coolray Field were frustrated by traffic congestion, particularly on Sunday game days when there was extra traffic from a nearby church. A direct marketing campaign was developed to establish a relationship with the residents and create goodwill within the community. Personalized postcards were sent to households within a 1.6 mile radius surrounding the stadium. Recipients were encouraged to visit a Personalized URL to receive four complimentary tickets to an upcoming evening game. The campaign achieved a 12.6% direct mail response rate and the Gwinnett Braves started a local marketing database that could be used for future promotions. Published 2013

Editor's Premium Picks

  • Beat the Multiples: D2R's Marketing Solution for Independent Opticians

    The recall of lapsed patients is a constant challenge for opticians. D2R had already run a successful cross-media program for an independent optician which achieved a much better result than the standard reminder letters that usually get sent out. D2R decided to develop this into a complete vertical market solution for independent opticians and developed a campaign to promote themselves to this market.The campaign positioned D2R as a solution expert and achieved impressive results. 70% of recipients visited their personalized URL, 42% of those who downloaded a case study agreed to an online meeting, and an overall sales conversion rate of 6%. Published 2016
  • De Bradelei Stores Reconnect with Lapsed Customers

    De Bradelei Stores are a group of shopping outlet malls in the UK offering fashion from leading brands at discounted prices. They wanted to increase traffic and boost sales in Autumn 2016 by targeting lapsed customers from their extensive database. Working with print and mailing company Eight Days a Week Print Solutions, a geomarketing direct mail campaign was developed that used personalized maps to show recipients the proximity of their nearest store and the route to drive there. In order to test the effectiveness of using geomarketing as an overall strategy for retail traffic generation, a controlled A/B test was run with and without the geomarketing components. The response rate of recipients with the personalized geomarketing mailer was 63% higher than those without the geomarketing personalization.
  • Worth Higgins Delivering Results Over the Web

    Worth Higgins & Associates is Virginia’s largest sheet-fed commercial printer. They have a large number of offset and digital presses. This case study focuses on their Worth Connects division and how they are leveraging MarcomCentral Web-to-Print to deliver online portals in order to better meet their customers’ needs.
  • Lake Land College Print & Mail Services Saves Money and Delivers Results

    Founded 1966, Lake Land College is a 8,200-student public community college located in Mattoon, Illinois. Starting in 2005, Lake Land College initiated an aggressive program to modernize its in-plant printing operations in order to meet the college’s growing needs for full-color and wide-format printing and to centralize and manage printers on campus. With its new capabilities, thousands of dollars are saved each year through online ordering of supplies and print materials, bringing high-quality color printing in-house, and reducting the need for personal-use printers.
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