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Navigating and Selling in the Healthcare Industry

Online Modules Enable Learning with Convenient Schedule

Rochester, NY — May 18, 2016 
- Change and competition drive opportunities and this is evident in the healthcare and health insurance markets. They are going through a period of consumerization and becoming more retail/consumer-focused. To help print and marketing service providers capitalize on this opportunity, PODi is offering a 4-week course, Healthcare in High Gear: How to Navigate and Sell in the Healthcare Industry. The course runs from June 7th through June 28th and is taught by Jeff Sierra, CMO of Mind Fuel.

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PODi Members Learn How to Sell and Deliver Integrated Marketing Campaigns

Online Modules Enable Learning with Convenient Schedule

Rochester, NY — May 16, 2016 
- PODi has recently made a series of self-paced, online learning modules on The Anatomy of Successful Integrated Marketing Programs available for free to PODi members. The modules are taken from a PODi Institute course taught by Joe Manos, Executive Vice President of MindFireInc, and Kim Gross, Director of Sales and Marketing for Pacesetter Enterprises.

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Lead Prospecting Online Learning Modules Available for PODi Members

Rochester, NY — March 31, 2016- PODi has recently made a series of self-paced, online learning modules on the topic of Lead Prospecting available for free to PODi members. The modules are taken from a PODi Institute course taught by Dr. John Leininger, professor in the Department of Graphic Communications at Clemson University.

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Interviews Reveal PODi Institute Courses Deliver Value

Rochester, NY — March 31, 2016- PODi recently interviewed students from Ted Raymond’s Selling Integrated Marketing Solutions to Nonprofits course to determine whether the lessons learned were being applied to their businesses. It turns out that it really has had an impact on at least two of them.

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PODi Creates Institute to Inform & Educate Printers

Rochester, NY — June 29, 2015- PODi announced creation of the PODi Institute for educating members of the printing industry in contemporary techniques and skills to become leaders in the field. The institute consists of new, ongoing, instructor-led courses as well as self-paced courses, PODi webinars, and libraries of webinar recordings and AppForum presentations. “PODi has always been about helping companies move beyond selling ink-on-paper to selling more profitable print and marketing solutions,” says PODi president, Rab Govil. “The PODi Institute takes this to a new level with new, interactive, online delivery channels to meet the needs and constraints of the people working in this industry.”

The printing industry is rapidly evolving and business owners, sales people, and delivery teams need to learn how to adapt in order to meet changing client needs, business strategies, and technologies. The people who most need these new skills are also often the ones with the tightest schedules. The PODi Institute uses the Internet in conjunction with instructors to teach effective ideas and techniques in a new series of 4-week, interactive courses.

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PODi 2015 Best Practice Award Winners Announced

Rochester, NY — May 4, 2015- PODi, the Digital Printing Initiative, has announced the 2015 winners of the PODi Best Practices Awards and Leadership Award for digital printing case studies. These prestigious awards recognize outstanding examples of direct marketing campaigns and collateral management solutions featuring the power and versatility of digital print. The winners will receive their awards at the annual AppForum digital printing and direct marketing conference, May 11-13 at Harrah’s in Las Vegas.

PODi accepts case studies for the Best Practices Award competition throughout the year, and entries are judged on a combination of criteria, including pre-defined goals and measured results, value proposition, increased effectiveness, improved output and process, relevance, and innovation.

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PODi Announces New AppForum Dates in May

AppForum 2015: May 11-13 at Harrah's in Las Vegas

Rochester, NY - January 30, 2015- AppForum 2015 has moved to Harrah’s Las Vegas from May 11th to May 13th and blends the best attributes of prior AppForums with a new industry-oriented approach. The result is a truly unique industry event for print services providers who want to transition to marketing services and for marketing services providers who want to enter or grow their business in key vertical markets. The conference agenda now includes vertical market tracks designed to help small to mid-sized print and marketing services providers be successful selling to four, key markets

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PODi 2014 Award Winners Announced

Outstanding innovation in digital printing solutions honored

Rochester, NY - April 4, 2014- PODi, the Digital Printing Initiative, has announced the 2014 winners of the PODi Best Practices Awards and Leadership Award for digital printing case studies. These prestigious awards recognize outstanding examples of cross-media and relevant direct marketing campaigns featuring the power and versatility of digital print. The winners were announced at the annual AppForum digital printing and direct marketing conference at Caesar’s Palace in Las Vegas.

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PODi Announces PODi Japan Affiliate

New affiliate will effectively serve Japanese market with localized content

Rochester, NY - June 13, 2013- PODi, the Digital Printing Initiative, has announced the launch of the PODi Japan affiliate to uniquely serve the digital print market in Japan. With its recently launched website, http://www.podi.jp, PODi Japan offers service providers resources to grow their business.

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PODi Launches New Workflow Initiative

Initiative provides resources for improving print production workflows

Rochester, NY - April 23, 2013 - PODi, the Digital Printing Initiative, has announced the launch of its new Workflow Initiative which will provide business owners, solution architects, and IT/operational management with educational resources for implementing and improving print production workflows. The new Workflow Solutions web portal provides central access to workflow case studies, articles, product briefs and webinars.

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