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| Home » Applications Forum Presentations |
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| Presentations from the 2006 Application Forum held in Las Vegas :- |
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| Keynotes and General Sessions: |
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Achieving Balance, 2/28/06  |
| | In this thought-provoking keynote, Rab Govil explored how choosing the right business model, the right markets and the right product offerings will help your business prosper. |
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PODi Best Practices Awards, 2/28/06 |
| | Each year, PODi presents its prestigious Best Practices Awards to the winning companies and their print services providers for their outstanding projects that leverage the power of digital print. Find out who the winners are and how their highly successful projects were conceived, sold, developed, and produced. |
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A Study of Inspiration in Dots and Pixels, 2/28/06 |
| | John Rogers' unique commitment to his family, his organization, its mission and vision led his company, Dots and Pixels down a very successful path, but it wasn't without obstacles. He and his brother Dave made difficult decisions at critical junctures, avoiding pitfalls, escaping ruin and finally enjoying unprecedented success. Now the Rogers' brothers are credited with introducing digital printing to Canada, and are members of an elite circle of the "50 Most Influential People in the Graphic Arts." |
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What Enterprise Companies Look For - Results and Partnership, 3/1/06 |
| | Susan Wilkins, Director Loyalty Marketing for Best Buy, and Dawn Maire, Senior Vice President for Rapp Collins Worldwide shared their perspectives on how one of America's largest and most successful retailers incorporates digital applications and strikes a balance between costs and results. |
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Executive Briefing, 3/1/06 |
| | Panelists from PODi's Executive Members answered questions regarding what their company will do to drive digital printing technology to the next level. |
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| | Small Business Track: |
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| | Marketing Best Practices Track: |
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Learn from the Best: Award-winning marketing strategies, 2/28/06 |
| | In depth review of Best Practices award winner Inter-State Studio and Publishing. |
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How Search Marketing Integrates with Relevant Offline Communications, 2/28/06 |
| | With Google emerging this year as the most valuable media company in the world, it is clear that search marketing is a critical component to communications. Search marketing brings targeted relevant communication, the "holy grail" of digital printing, to the masses. Learn about search marketing and how it can be used to complement relevant communication using digital printing. |
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Designing for Variable Data Printing, 2/28/06 |
| | There's an art to designing for variable data printing (VDP), an exciting new world where previously static design elements can change - sometimes intentionally and occasionally unexpectedly. |
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Get Out of the Warehouse: Transitioning to Digital Collateral Management |
| | Giant warehouses full of mostly out-of-date collateral are a thing of the past. Digital collateral management systems save money by enabling shorter runs as well as removing storage costs. And the bonus? Your collateral can also be more effective by using variable data printing to make each piece a 1:1 conversation. |
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Extreme Makeover: Maximizing Direct Marketing Results, 3/1/06 |
| | Get under the hood and find out how digital capabilities can impact your marketing strategy. Marketing, design, data, and production experts dissect an actual campaign, and then reconstruct it to improve its relevancy and return. |
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Taking the Next Steps: A To-do List to Start Communicating More Relevantly Now! |
| | Notes from the brainstorming session on how to begin implementing relevant marketing plans. |
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| | Advanced Business Strategies Track: |
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Learn From the Best, 2/28/06 |
| | An in-depth review of Best Practices award winners Bowne Marketing & Business Communications and MFS Retirement Services. |
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Strategic Planning: Your Path to Growth and Profitability, 2/28/06 |
| | We've all heard the adage "If you fail to plan, you plan to fail." But how many of us actually find time to strategically plan for the growth of our businesses? |
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Vertical Markets, 2/28/06 |
| | If you've had good success with one vertical market, chances are you can leverage your expertise into other segments. Attendees learned first-hand from the presenters' experiences in calling on various vertical markets. |
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Pricing Strategies that Increase Margins, 3/1/06 |
| | This session revealed a strategy for developing a new pricing approach that segments customers by size, type, industry, order size, print color, and application - and allows you to tailor bid prices to these factors. |
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Finding, Hiring and Compensating the Right Sales Staff, 3/1/06 |
| | Experts across the board agree that selling solutions to business problems (not just "print") is the key to long-term success for Print Service Providers. Learn what makes good solution salespeople and how you find them. |
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Taking the Next Steps - From Knowledge to Action, 3/1/06 |
| | In this session the Advanced Business Track Chair and other top-level managers identified the next steps to take to grow your businesses.
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| | Operations & Processes Track: |
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Technical Review of Award-Winning Digital Print, 2/28/06 |
| | Technical Review of Best Practice award winners Cathedral Corporation and UMassFive College Federal Credit Union. |
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Clean, Relevant Data Drives Unprecedented Results, 2/28/06 |
| | Clean customer data is the key to effective, profitable relevant marketing. Learn how to maximize the value of existing data through innovative tools and techniques. |
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Real World PPML, 3/1/06 |
| | PPML is now supported by all major software and hardware vendors and is making in-roads with production managers everywhere. This presentation highlights several PPML case studies. |
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Open Standards Drive Productivity, 3/1/06 |
| | Keeping up with standards isn't easy - day-to-day fire drills always seem to intervene. This session offered a brief update on PPML and JDF and then dived into some exciting, innovative uses of these standards that are having real operational impact. |
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