| |
| Promoting excellence in the design of digital printing campaigns is one of the key strategies of PODi to help develop the industry. Through its digital print case study collection PODi showcases communication solutions that have delivered real results. The case studies can be found in the PODi online case study database. |
| |
| |
 |
"Well-informed customers make exceptional clients. The more knowledgeable our clients are, the more we can assist them to yield higher return from their marketing budgets. PODi case studies, forums and seminars help us help our clients." Jean-Pol Peeters, President, Imago Digital | |
| |
The PODi Digital Print case studies are free to PODi members. PODi members please make sure that your Member ID is part of your user profile and that you are logged in before trying to access reports.
Non-members may search and view an abstract and thumbnails of each case study. |
|
| |
| |
Best Practices Reports
 |
| |
 | 2007 PODi Best Practices in Digital Print Case Studies |
| |
| Each year PODi publishes a compilation of Best Practices in Digital Print case studies. Each case study provides information on the objectives and results of an application, a detailed description of the solution, images of the printed application and information on the participants involved in developing the solution. The 2007 collection includes 52 case studies covering 11 vertical markets and several business applications. This document also includes PODi's Segmentation report. |
| |
| PODi Members - Download the Full Report for FREE |
| |
 |
High Resolution PDF
file 226 pages/20,030.67K/Apr-2007 |
| |
|
Low Resolution PDF
file 226 pages/3,450.53K/Apr-2007 |
| |
|
| |
|
| |
|
|
| Previous Best Practices Reports |
| |
| Do you have a project that should be highlighted in the Best Practices Reports? Submit your successful digital print project by completing the online form. Submissions for the 6th Edition of the Best Practices Report are now being accepted. |
| |
| |
|
|
Additional Reports
|
| |
| New Customer Experience, October 2007 |
| |
| The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners. |
| |
| PODi Members - Download the Full Report for FREE |
| |
|
file 34 pages/856.59K/Mar-2008 |
| |
|
| |
| Non-members - Purchase the full report from the PODi Store |
| |
| |
|
|
| Response Rate Report |
| |
Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print.
|
| |
| PODi Members - Download the Full Report for FREE |
| |
|
file 24 pages/4,707.83K/May-2007 |
| |
|
| |
| Non-members - Purchase the full report from the PODi Store |
| |
| |
|
|
| Segmenting the World of Digital Print |
| |
| Segmentation analysis allows companies to tailor their marketing messages and sales collateral to speak directly to the requirements and needs of a particular group. This report takes a look at the vertical market and business application segments of the case studies within PODi's Best Practices in Digital Print collection. Business owners, marketing professionals and sales people can gain insight into which digital print applications provide value to specific market segments. |
| |
| PODi Members - Download the Full Report for FREE |
| |
|
2007_Segmentation_v6.pdf
file 23 pages/248.32K/Apr-2007 |
| |
|
| |
|
| |
| |
|
|
| Pricing for Value |
| |
| "Pricing For Value" report helps service providers improve profitability by knowing the customers' issues before quoting a solution and a price. Perfect for any company that needs to rethink how they price their services. It discusses how to make pricing models based on the value to the client's business. |
| |
| PODi Members - Download the Full Report for FREE |
| |
|
file 22 pages/301.74K/Jun-2006 |
| |
|
| |
| Non-members - Purchase the full report from the PODi Store |
| |
| |
|
|
| Hiring Solution Salespeople for Digital Printing |
| |
| As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report from Caslon & Company helps print service providers identify and hire sales people with the right skills to be successful at selling solutions. |
| |
| PODi Members - Download the Full Report for FREE |
| |
|
file 18 pages/946.59K/Jun-2006 |
| |
|
| |
| Non-members - Purchase the full report from the PODi Store |
| |
| |
|
|
| Digital Printers - The Growth Leaders of the Printing Market |
| |
| Historically, the digital print market has been segmented into the same, familiar categories of print service providers. This year, Caslon & Company's Market Research group has added a new segment called "Digital Printers". A new 11-page report from Caslon delves into the emergence of the exciting new "Digital Printer" segment. |
| |
| PODi Members - Download the Full Report for FREE |
| |
|
|
| |
| Non-members - Purchase the full report from the PODi Store |
| |
| |
|
|
