Web-to-Print: If You Build It, Will They Come?

Dates and Times         
April 22 at 11 am U.S. Eastern Daylight Time (8am PDT) or
April 22 at 4 pm U.S. Eastern Daylight Time (1pm PDT)

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Ever wonder why some Web-to-print portals are successful and some are not? It’s not for a lack of technology. There’s lots of software and technology for creating branded marketing portals, Web-to-print, personalized microsites and other client-specific content. And there are lots of sites that lie fallow – unused or underused after the initial investment.

This Webinar is a second offering of a highly rated 2009 AppForum session. Having implemented over sixty Web-to-print solutions, our speakers Jody Murphy and Bill Marchiony examine some of the ways that have proven effective in driving usage and volume on these sites. Equally important, they’ll share what not to do.

The Webinar will also address the sales and technology management techniques for identifying, researching and selling into new markets. Instead of a huge upfront investment and long lead time with the hope for good return, participants will learn how to make money while they build their Web-to-print business.

Key Takeaways

• The top factors that drive successful implementations
• The most common mistakes to avoid
• Learn how to fail small and win big
• Discover how to make money while you grow your Web-to-print business