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Speakers
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Keynote Speakers
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Donovan Neale-May, Executive Director
Chief Marketing Officer (CMO) Council
Donovan Neale-May is the founder and executive director of the Chief Marketing Officer (CMO) Council (http://www.cmocouncil.org/), a global affinity network of more than 3,500 senior marketing and branding executives, who control more than $100 billion in annual marketing spend. Neale-May is also the executive director of the Business Performance Management (BPM) Forum (http://www.bpmforum.org/), an influential group of C-level executives driving financial accountability, operational visibility and compliance in global corporations with combined annual revenues of more than $500 billion.
Neale-May serves as president and managing partner of GlobalFluency, Inc., the leader in Intelligent Market Engagement, with 70 offices in over 40 countries. Collectively, GlobalFluency member firms have annual billings of $50 million and employ 450 professionals servicing scores of clients across the Americas, Europe, Asia-Pacific, Africa and the Middle East. He has been managing and running his respected multi-channel marketing and perception management business since 1987, operating from Silicon Valley and New York offices.
Previously, Neale-May held senior positions with marketing, promotions and PR agencies, such as Ogilvy & Mather, in Silicon Valley, New York, London and Los Angeles. During his 30 years as an international marketing and brand strategist, Neale-May has consulted with over 300 leading multi-nationals, new venture starts and emerging growth companies. An expert on integrated multi-level marketing, Neale-May has designed innovative, award-winning programs for many prominent international consumer brands and holding companies. Among these have been Avis, Nestle, Del Monte, Samsonite, Subaru, Kraft General Foods, Lipton Foods, Kawasaki, Colgate, Lever, Seagrams, Chiquita, Polaroid, Cendant, and Nutrasweet. |
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Robert Durham, President/CEO
HKM Direct Market Communications
Mr. Durham has 27 years’ experience in the sales and marketing industry. He began his career working in the group life, health and pension business and was a group representative for Great West Life Assurance Company and employee benefits marketing manager for Lincoln National. He is now president of HKM Direct Market Communications, and the managing partner of DirectConnectGroup.
Mr. Durham’s clientele includes many Fortune 1000 corporations. He is chair of MetroHealth Foundation, vice president of finance for the Marina Del Sol Condominium Association, and is on the board of Lafe Industries and the Alzheimer’s Association, Cleveland Area Chapter. He previously served on the board of the Mailing and Fulfillment Service Association and the Northern Ohio Direct Marketing Association. |
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Mike Lyman, Manager Online Communications
YRC Worldwide
Mike has focused much of his career on internet and intranet web development in the area of content management systems, print on demand, one to one marketing solutions, branding, interface design and re-engineering communication strategies and marketing functions through web technology. He has worked with the NFL, World News Tonight, Dateline, 20/20 and ESPN on a variety of multi-media and film productions. Mike eventually joined Roadway Express, one of the largest transportation companies in North America, as Manager of Online Communications. This role included oversight for enterprise Intranet efforts, the management of several extranets and internet, printing and merchandise responsibilities for operations throughout North America.
YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for Roadway and many other successful brands including Yellow Transportation, Reimer Express, YRC Logistics, New Penn, USF Holland, USF Reddaway, and USF Glen Moore. The enterprise provides global transportation services, transportation management solutions and logistics management. In 2007, Mike's responsibilities changed to include management, strategy and development for YRC Worldwide's online and interactive marketing communications. |
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Rab Govil, President, PODi
Rab Govil is a recognized thought leader in the digital printing industry. He serves as President of PODi, the Digital Printing Initiative, a non-profit strategic marketing and educational initiative focused on evangelizing the opportunities in digital printing technology and services. Rab is also the founder of several start-up ventures. He founded W. Caslon & Company, Inc., a consulting firm which helps senior managers understand key technical issues and market dynamics in the print area. He also is the founder of Nimblefish Technologies, a business-to-business internet-based provider of software and services that enable one-to-one relation-ships through individualized print marketing campaigns. |
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Track Chairs
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Laurie Beasley, President, Beasley Direct Marketing
Direct Marketing TrackLaurie is a founder of a Silicon Valley direct marketing agency, Beasley Direct Marketing, Inc., that has managed direct mail and online programs for hundreds of companies, increasing direct-mail delivery and response rates and offering advanced personalization and offer strategies. A recipient of multiple marketing honors, including the Echo, Summit, Marcom, Pyramid, and Caples awards, Laurie Beasley serves as the President of the Direct Marketing Association of Northern California. Both Laurie and her husband Dave serve as instructors in direct and interactive marketing at UC Berkeley Extension, and Laurie at UCSC Extension. |
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Kemal Carr, President, Madison Advisors
TransPromo Track As president of Madison Advisors, Kemal Carr acts in numerous capacities. He is regularly sought out by leading output technology publications, including Data Processing Technology, Digital Publishing Solutions, and Mailing Systems Technology, to write about or comment on key issues and topics. He speaks frequently at trade events, including sessions at Xplor's Global conferences. Kemal also acts as a principal analyst for Madison Advisors. He provides project-based advisory services designed to assist clients with business strategy and technology selection decisions. Prior to forming Madison Advisors in 2001, Kemal held various system roles including three years with an industry analyst firm and seven years in the Systems Company of Fidelity Investments. |
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Michael Chiricuzio, President, Blue Moon Solutions, Inc.
Director, ASU Print & Imaging Lab, Arizona State University
Gold Sponsors Track Michael Chiricuzio is a highly regarded expert in the specialized field of color digital printing. His background includes over thirty-five years in commercial printing, with fourteen of these years as a pioneer and leader in the emerging color digital printing industry. This experience prepared Mr. Chiricuzio for his current role as industry expert, consultant, educator and advisor. He is a frequent speaker at industry events and contributor to several industry printed and online publications. |
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Kate Dunn, President and Founder
Digital Innovations Group (DIG)
Sales & Business Strategies TrackKate Dunn is president and founder of Digital Innovations Group (DIG) in Richmond, Virginia. DIG is an award-winning marketing firm that specializes in targeted, personalized sales campaigns and collateral. She started her professional career in marketing with Xerox Corporation, where she was instrumental in developing marketing programs that resulted in millions of dollars in new business for Xerox. Kate also served as Vice President of Sales and Marketing for Choice Communications, Inc. where she led the development of its personalized printing division known as Choice1:1, helping Choice become one of the leading providers of variable data printing and personalized communications strategies in the country. Kate is currently on the faculty of the University of Richmond, Robins School of Business - Management Institute teaching Sales and Marketing Management for Small Businesses. Her past and current professional affiliations include Board Member, Printing Industries of Virginia and the Digital Imaging Customer Exchange; Member, National Association of Printers and Lithographers, The Digital Printing Council, and the Printing Industries of America. |
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Joe Metzger, President, Metzgers Printing + Mailing
Web-to-Print TrackJoe Metzger began his career in graphics arts as a stat camera operator at his family typesetting business. He launched one of the first RC Paper and Film Imaging service bureaus in Northwest Ohio and connected the first color copier to a Fiery RIP 1.0. But, the list of “firsts” has never stopped growing. The first “stationery store” web-to-print site, was custom built for a local client in 1997 and web-to-print and eFulfillment has been a driving force in growth and customer acquisition success at Metzgers. Today the company has over 25 clients on full web-to-print, eFulfillment or eCommerce systems.
Joe heads up the business management, focus and vision for their $13 million printing and mailing firm which also provides fulfillment, warehouse & distribution as well as custom pick, pack & ship services. Other services include commercial offset printing, web-to-print and web-to-fulfill with eCommerce services. The firm also provides variable data printing, personalized URLs and micro sites as well as leading info at http://www.requestmoreinfo.com/ to help customers through the data mining process. Joe brings an open mind, from a user's perspective. His focus will be on driving the speakers and audience to share their ideas, vision and thoughts. He will challenge their statements, and drive additional business vision and thoughts which will sure to be productive, informational and entertaining. |
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Speakers
Speakers are presently being selected. Following is the list of speakers who have been confirmed so far. |
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Mark Anderson, President, BuzzFactory
Mark Anderson began his career in Marketing when he launched a lettershop in Palm Springs, CA after college. After seeing tons of "junk mail" come through his plant, Mark became interested in helping his clients grow their business with direct mail. His lettershop became the perfect laboratory for learning how to drive response rates using direct mail. Ultimately he merged his company with a local printer and invested in an iGen specializing in VDP. VDP allowed the company to experiment with combining targeted data, eye-popping creative and compelling offers to drive response rates. His journey ultimately led him to integrated campaigns combining off-line and on-line components including direct mail, traditional print, email, PURL's and the web to drive results for clients. Selling his interest in his print & mail firm, he launched BuzzFactory, a direct agency that specializes in integrated campaigns. Mark has a B.A. in Communications from the University of California at San Diego & a M.B.A. from the University of Redlands. |
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David Beasley, VP Internet Services, Beasley Direct Marketing
Dave started his career as a scientist, working for Raychem and Lockheed. He transitioned to working as a strategic problem solver and OEM channel manager for the disk drive industry, working in various capacities for Seagate, Toshiba, Quantum and Samsung. One of his responsibilities at Seagate was to create a worldwide OEM customer support system that was accessible from the company's intranet. His interest in this technology project led him to expand his skills in the internet, which eventually lead him to work on other large-scale internet projects, such as the creation and launch of the Roxio.com e-commerce website, creation and maintenance of the Direct Marketing Association website and other internet-based projects for PeopleSoft, etc. These projects gave him the background to expand Beasley Direct into the world of CRM and database marketing. He now heads Beasley Direct's email marketing, CRM, and web services. Dave is an expert consultant in SalesForce.com and several other CRM tools.
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Mary Ann Bennett, President, The Bennett Group
Mary Ann is the President and CEO of The Bennett Group, Inc., and founder of the Mailing Training Institute located in Rochester NY. She has over 30 years of experience focused on education, production and marketing for the mailing and print industries. She is nationally recognized as an expert on USPS postal automation; is a frequent speaker at direct marketing conventions and communication forums and a frequent contributor to national publications whose reader base includes the mailing and print industries. The charter of her firm is to take mailing industry-related educational and training materials to new and exciting levels of access and availability. |
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Rex Brooker, Manager - Document Services Support Group, Principal Financial Group
Rex Brooker brings 21 years of experience to the digital printing space. Brooker’s accomplishments while at Principal include the formation of the team he now manages, implementation of inserting integrity processes for the organization’s mailed documents, and the implementation of a high-volume digital color printing infrastructure.
Before coming to Principal, Brooker served as a printing systems analyst and technical resources manager for Xerox. His focus during this phase of his career was the convergence of data center and reprographics area printing technologies. Prior to that, he was a digital printing systems programmer for Farm Bureau Life. He also serves on the curriculum advisory committee for the Des Moines Area Community College Graphic Technologies department.
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Mike Caruso, Senior Director - Information Technology, Sir Speedy Scottsdale
Mike Caruso has been in the Information Technology field for over 15 years holding IT positions in various industries. His career started working as a network engineer at a college and has included working for an ISP as director of technical support, heading the regional technology department for a financial services company and becoming the IT director for Sir Speedy Scottsdale. Mr. Caruso’s broad Internet and Web experience was crucial in planning and developing his company’s technology infrastructure and he has been able to successfully launch and maintain their Web-to-Print solution enjoying year over year growth. He continues to be an advocate for Web-to-Print and all Internet technologies relating to the Print industry by sharing his experiences and knowledge, writing an article for a magazine and continually looking for new ideas and solutions. |
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Anna Chagnon, President & CEO, Bitstream / Pageflex
At the helm of Bitstream Inc., Anna is successfully making digital and Web-based communications compelling in the wireless browsing, publishing, and font technology markets. Prior to her appointment as Chief Executive Officer in 2003, Anna held the roles of Executive Vice President, Chief Operating Officer, Chief Financial Officer, and General Counsel. Under her leadership, the company has consistently achieved steady revenue growth, while expanding its product line and growing its customer base. In 2007, Annan and her leadership were recognized by The Boston Globe who named Bitstream to The Globe 100 list of growing companies. The company has been consistently cited as a Top Women-Led Businesses by the Commonwealth Institute and Babson College in their annual survey of Massachusetts’ companies. Prior to joining Bitstream, Anna served as Counsel to Progress Software Corporation and also specialized in corporate law at prestigious Boston firms Peabody & Arnold and Warner & Stackpole. A truly diverse leader, Anna holds an MBA from Babson College, a BS from Northeastern University, and a JD from Boalt Hall School of Law at the University of California at Berkeley |
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Mark Cira, CEO, Print<sf>
Mark Cira is a life time software entrepreneur who's founded and grown several successful "on-demand" software companies targeting the Customer Relationship Management ("CRM"), document management, and web-to-print verticals. In recent years Mark has developed strong expertise around Salesforce.com, and in 2008 launched Print<sf>, a new platform which provides print providers and marketing organizations with turnkey, on-demand VDP and content management tools as an extension of the Salesforce.com platform. |
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Tom Clayton, Product Manager, Hewlett-Packard Company
Tom Clayton has spent over 8 years in the digital document industry as an employee of HP Exstream. In his first 4 years with the company Tom worked as a professional services consultant helping customers design and implement their HP Exstream solutions. Tom then spent the next 4 years with HP Exstream as an account manager assisting customers within the Insurance Industry. Tom is currently working as a product manager with HP Exstream. Prior to joining HP Exstream, Tom spent over 4 years as a system development manager with GE. Tom’s responsibilities included managing projects to enable their sales team to drive increased revenue. Prior to that, he spent over 11 years working in a variety of roles with NCR Corporation working mainly in the information management organization. Tom holds a Bachelor’s of Science in Mathematics and Computer Science from the University of Kentucky and an MBA from Wright State University. |
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Jeffrey DeVoyd, VP of Technology & Product Marketing, GMC Software Technology
Mr. DeVoyd joined GMC in 1997 with the establishment of the US subsidiary operation. During his tenure with GMC, he has held various management positions in technical support, pre-sales, development, product training and product management. Prior to GMC, Mr. DeVoyd provided printer hardware support and training for Nipson USA. He holds a BS in Electrical Engineering from the University of Rochester. He has presented at numerous industry events, including the Transpromo Summit, Gartner Print and Imaging Summit, Xplor, On Demand/AIIM and Graphics of Americas. |
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Tom Gaillard, Vice President Sales and Marketing, Vertis Communications Possessing a keen focus on delivering consumer centric communications with the greatest propensity to influence consumer behavior, Tom Gaillard strives to understand where consumers engage with a brand and then connect the touch points with timely, rules based communications. As a pioneer in customized communications, he has leveraged data and technology to affect communication output while delivering improved marketing performance. A direct marketing professional since 1986, Tom has been involved with the development of cutting edge direct marketing programs serving several industry segments including retail, automotive, gaming, consumer package goods and apparel. These highly relevant data driven solutions are improving acquisition and retention, building loyalty, increasing cross sell and upsell while reducing costs. |
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Debora Haskel, VP of Marketing, IWCO Direct
Debora joined IWCO Direct as Vice President of Marketing in February 2000. She spent nine years with Banta Corporation where she served as a key contributor in the direct marketing segment during 1995–1997. During that time, Debora helped the division become number one in sales in the industry. She is a frequent contributor to direct marketing publications such as DM News and Target Marketing. Debora is a graduate of Syracuse University in New York. |
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Tony Hodgson, Technical Director, Lorien Unique
Tony is Technical Director of Lorien Unique, specialists in cross-media direct marketing solutions. His career in digital media production started in the early 1990s and has included senior technical positions in Documedia, one of the pioneers of web to print services in the UK, and Kall Kwik, the UK’s largest print on demand franchise, and Kodak. He currently leads a dynamic team of creative, software development and data management specialists in Lorien Unique and has also developed patented web to print and e-commerce systems. He is also a visiting lecturer on the London College of Communications Digital Colour Imaging MSc course. |
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Richard Huff, Principal Analyst, Madsion Advisors
Richard joined Madison Advisors in 2002 as a principal analyst. Richard’s expertise spans content management, publishing systems, digital printers, and electronic document delivery systems, including EOMS and EBPP. Richard assists clients with enterprise document strategies, product selection, and market development initiatives. Richard has authored articles for numerous industry publications, including Document, Digital Publishing Solutions, High Volume Printing, and The Xplorer. Prior to Madison Advisors, Richard was a senior analyst with an advisory firm, where he was lead analyst for end-user and vendor consulting engagements. Richard also had eight years of experience at Uarco, Inc., a manufacturer of customized business forms and label products. |
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Ed Hunt, Team Leader - Dynamic Document Team, The Principal Financial Group
Ed has been with the Principal Financial Group for 15 years. He currently works as a Team Leader for the Retirement and Investor Service’s, Dynamic Documents Team. He has a great deal of experience with document composition and has created everything from simple correspondence to award-winning 401(k) statements and high-end marketing materials. Ed holds a BS degree in Finance from Iowa State University and a BS degree in Computer Science from Grand View College in Iowa. |
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Juha Jokinen, Marketing Director, Hansaprint Ltd.
Hansaprint's Marketing Director, Juha K. Jokinen, (M.Sc) has over 15 years experience in integrated and targeted marketing from all different angles - from creative, customer data analytics to mobile and internet marketing. He is an active writer and speaker in all forums related to marketing communications.
Juha is responsible for Hansaprint's Brand, Marketing, Communications and Productization. Previously he has held executive positions in Itella Finland Ltd (Finnish Post Corporation), gaming software company, EGET Ltd and mobile marketing and service company Zed Ltd. |
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Brett Knobloch, President - Content on Demand, JGSullivan Interactive
Brett is President, Content-on-Demand at JGSullivan Interactive, http://www.jgsullivan.com/ a privately-held Marketing solutions company. There he helps Fortune 1000 clients use the Web to innovate, reduce costs, and increase dealer and consumer loyalty. He has presented at database marketing, print-on-demand, and Internet conferences in Europe, Asia and North America. His book, The Database Marketing Survival Guide was published in 2004 by NAPL and is available on http://www.brettknobloch.blogspot.com/ . |
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Mike Kyle, Eco Director, Pace Lithographers Mike received his engineering degree from Arizona State University in Graphic Communications. He started his career in printing back in 1983 and has worked at some of the smallest printing operations as well as the biggest. Previously the Marketing and Eco Director for Los Angeles based Graphic Venue, Mike has recently joined Pace Lithographers as Eco Director. His task at hand is to help continue Pace’s “green” efforts as well as educate its client base about the power (and greenness)of digital printing. Learning from mistakes, trial and error, extensive research and sometimes lucky breaks, Mike has become a noted local printing resource for the Southern California green movement. Mike is a certified FileMaker and Excel expert and has spoken on many subjects including Digital Asset Management, Printing and the Environment, Interpersonal Skills in the Workplace and even Independent Film Marketing. |
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John Leininger, Professor, Clemson University
John Leininger is a Professor in the Department of Graphic Communications at Clemson University. He began his teaching career in 1978 and has been at Clemson since 1986. He received his Doctorate in Vocational Technical Education from Clemson University in 1991. He has taught courses in flexography, lithography, digital printing, inks and substrates as well as the department’s management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout. He makes a point to travel out into the industry for plant visits, to attend conferences and present technical training around the country. John has presented at 10 technical conferences this past year and has conducted hands-on training with a traveling VDP Training Consortium over 85 times in the past three years training over 1,500 people how to work with Variable Data Printing. John tries to develop his training and presentations in keeping with the Department of Graphic Communication’s Mission Statement: To develop dedicated, practical problem solving people for the printing, publishing, imaging, packaging and allied industries; drives his presentation strategy. |
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Jim Lewis, CEO, Relationship Marketing, Inc.
Jim is Founder and CEO of Relationship Marketing and leads the efforts to create an innovative work culture. He constantly challenges the company to find unique and fresh ways to better serve the marketing needs of innovative companies including CitiGroup, Novartis, AOL/Time Warner, AT&T Yellow Pages, Ameriprise Financial Services, Inc. and Abbott Laboratories. Before starting Relationship Marketing, Jim brought database marketing to new levels for telecommunications industry leaders, IBM, HBO and several major universities. He also worked at The Integer Group and Young & Rubicam. |
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Bill Marchiony, CEO, First Name Basis
Bill Marchiony has been creating and implementing advanced digital print production workflow systems since 1989. He's created world-class personalized print programs for franchise, financial, casino, automotive, healthcare and real estate clients. First Name Basis was founded in 2008 to deliver agile and affordable multi-channel direct response marketing systems for print service providers and end users in business units and small to mid-size companies.
Before founding First Name Basis, he was an executive in new market development at Xpressdocs and expresscopy.com, firms that specialize in postcard mailing services for Residential Real Estate firms. Until 2004, Bill was Senior VP for Consulting and Integration Services at Lexigraph and Think121. He oversaw the integration of the firm’s workflows, techniques and technologies into customers’ real-world production systems. Bill had previously been one of the company’s leading customers and reseller at Canopy and PrimeSource Digital Print Group, where he was involved in building sophisticated automated digital print production systems.
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Steve Martinez, President, Selling Magic
Steve Martinez is a leading authority on automating and systematizing the selling process. A passionate speaker, writer and consultant, Steve doesn’t just talk about what should be done, he rolls up his sleeves to listen, evaluate and prescribe more than just a solution. The implementation of this customized solution is what Selling Magic delivers.
Selling Magic focuses on the selling process and automating the actions sales people follow. The goal is to use tools like ACT and Activator with other software components and provide the important consulting factor that helps business owners integrate a complete sales management system, including email marketing, to improve business communications and business relationships. One of the key reasons for poor sales performance is that businesses don't follow a proven sales workflow and use outdated, traditional methods. Selling Magic has been endorsed and adopted by many companies associated with Franchise Services, Kwik Kopy and ICED.
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Tom McDermott, Direct Marketing Consultant & Entrepreneur
Tom has spent twenty years in the technology industry with six start-ups under his belt, including AmazingMail. However, most of Tom’s technology years were spent consulting and teaching organizations how to efficiently leverage their data to successfully achieve their desired results. After traveling and teaching around the world for a number of years, in 2006 Tom went back to AmazingMail to lead the charge for their integrated solutions group, Integrato. Tom was responsible for product strategy and development, as well as the overall go-to-market sales strategy for Integrato. As one of the concept developers behind AmazingMail’s patented print-n-mail-on-demand technology, he is naturally very passionate about True One-to-One solutions and the value they provide. Realizing that the print-on-demand industry is evolving once again, Tom believes it's time to shake things up once again and is leading a new global revolution in mobile print-n-mail-on-demand solutions and services. |
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Jody Murphy, President, Barnett & Murphy Inc.
With a over 16 years of experience in direct mail production as well as creating direct mail, Jody is the arbiter of taste when it comes to copy, art, creative and layout. She has handled work for hundreds of political candidates, as well as other notable business clients including Walt Disney World, Strang Communications, Natural Awakenings, Southeast Toyota Distributors and Universal Orlando Resort. Expanding direct communications beyond mail, Jody has developed a strong eye for developing effective personalized web and email applications for customers for both acquisition and retention applications. Jody is passionate about taking direct marketing from generic messaging to a personalized and relevant conversation. |
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Mark Parent, President, Sugar Bush Media Solutions
Mark Parent, President and CEO of SugarBush Media Solutions, has 25 years of executive management business experience in the graphic arts field. Parent has spent the past five years in research and development, defining what leading-edge marketing means in the 21st century, followed by the building of an infrastructure to deliver those strategic objectives. Parent’s company, SugarBush Media Solutions, helps marketers better quantify and measure the value of their marketing programs. SugarBush Media Solutions leverages Relevant Marketing, Process Automation and Multiple Media to deliver innovative marketing programs designed to drive better results. |
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David Roberts, Development Director, Pel Hughes Printing
David Roberts graduated from Kutztown University's Communication Design program in 1992. David has lived and worked in New Orleans for ten years, and is currently employed as Development Director at Pel Hughes Printing, where he spearheads special projects, workflow development, integrations, web-to-print, and creative database-driven marketing project developments. He has worked in the related fields of graphic design, web design, and print production for 15 years. He teaches Media Arts classes at Tulane University as an adjunct instructor, and is an active member of the New Orleans AIGA chapter. |
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Martin Saavedra Jr., VP of Business Development, MLI
Martin began his career with MLI over twelve years ago in the production end of the business and has worked in almost all departments within the company. In 1996 Martin was one of the main principals in the creation of MartinLitho on Campus which was an eight year ten million dollar facilities management contract with the University of South Florida. During this time, Martin oversaw the On Campus facility and all aspects of production, sales, and customer service. Currently Martin is instrumental in the team that is leading MLI into new markets with its name change to MLI Integrated Graphic Solutions. Martin has been charged with setting a new course for the company not just in print, but also in the custom services that MLI offers to its clients, such as Colabria and In Touch, and creating additional revenue streams for MLI. Martin and his team develop custom solutions which fit MLI’s client needs. Martin was the lead project coordinator in implementing several multi million dollar accounts such as: Market Street Mortgage, Ideal Image, Cinergy, Bausch & Lomb, and other. Most of these accounts rely on Efillment Solutions, and the In Touch program. Today Martin oversee the Sales and Marketing arm of MLI and was a co – author of Efillment Solutions, a web based supply chain management tool, which has proven essential in providing four years of double-digit growth. Martin objective is to elevate MLI as the leader within the industry. |
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Timothy Schauer, VP of Strategic Marketing, Westlawn Group
Tim Schauer oversees the Agency at Westlawn and serves as Senior Account Manager and Strategist for Agency clients. A seasoned marketer, his background consists of over 20 years of customer-focused marketing that yield high ROMI and outstanding response rates. Tim has an extensive retail background where he specialized in developing loyalty marketing strategies. In fact, many of the campaigns and tactics he developed have had national exposure and are being implemented throughout the country. Schauer understands the marketer’s needs for customer acquisition, retention, cross-selling to existing clients. Having taught at both Penn State University and Alvernia college, Tim effectively communicates the need for strategy as the cornerstone of any marketing effort. Tim holds a BA in Business and Psychology from Immaculata University and an MBA from Liberty University. |
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Cynthia Sommer, Senior Product Manager, DST Output
Cynthia Sommer focuses on TransPromo and campaign management solutions at DST Output, a provider of integrated print and electronic customer communication solutions. With the benefit of DST Output’s broad range of client industries, Cynthia develops the basics for organizations to consider when devising goals, metrics and methods to deliver strong program performance. Drawing on a diverse background in corporate and not-for profit marketing and management, Cynthia teaches business courses at local universities and colleges. She holds an MBA from The Wharton School, and BA in Communication from Stanford University. |
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Jeffrey Stewart, VP Technical Services, Trekk Cross-Media
As VP of Technical Services and a founding partner of Trekk Cross-Media, Jeffrey Stewart designs systems that help clients improve processes, reduce costs and optimize their communications, sales and distribution. With a Bachelor’s Degree in Electrical and Computer Engineering from the University of Iowa, and graduate work in Engineering and Computer Science from the University of Illinois, Chicago, Jeff uses his extensive technological knowledge to provide creative solutions for clients’ communications needs. Areas of expertise include multi-tier client/server database integration, web-based applications and content management systems, cross-media formatting technologies and variable data communications. A frequent speaker at industry conferences, Jeff regularly shares his expertise on topics ranging from variable data marketing and web-to-print technologies, to web content management solutions and the future of web development. |
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Shelley Sweeney, VP/GM Service Bureau/Direct Marketing, Xerox
Shelley Sweeney is the Vice President / General Manager for the Service Bureau and Direct Marketing Sector, Graphic Arts Industry, Xerox Corporation. The Service Bureau sector is very strategic for Xerox Corporation and includes direct mail agencies, data processing firms, and laser printing service bureaus. The Service Bureau sector is one of five industry sectors that make up the Graphic Communication Industry for Xerox. In this role Shelley has responsibility for marketing and customer partnership programs for this strategic sector of the Graphic Communication industry. She is responsible for developing, marketing and maintaining solutions for the Service Bureau sector worldwide. She manages the overall go-to-market strategy for the segment, including market analysis, identification of key business opportunities, sales coverage, product and solution requirements, marketing plans and customer engagement and relationships. Shelley has been with Xerox for 23 years in a variety of assignments in engineering, sales, operations and marketing. Shelley has a Bachelor of Science degree in Business Marketing and has completed the Smith College Executive Management Program. Prior to joining Xerox, Shelley was an electrical engineer for ITT/Federal Electric Corporation. |
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Chris Watson, Managing Director, CM2 Solutions
CM2 is an integrated marketing service provider that specializes in the technical and analytical aspects of campaign management and direct-to-consumer marketing. Chris is the architect of "GM Dealer Direct" - a highly integrated web-to-print solution that has enabled General Motors of Canada's network of 700 Dealers to action their neighborhood-level opportunities. Clients praise the ease of working with CM2, as well as its approach to building relationships based on trust and transparency. Prior to CM2, Chris served as Director of Database Technologies at advertising agency Maclaren McCann Relationship Marketing (a division of McCann Erikson), and as the head of Data and Variable Data Publishing services at several of Canada's leading service providers in the direct marketing industry. |
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Jim Young, Owner/VP of Sales, Proforma Multi-Media Marketing
Jim Young, a 21-year printing and mailing industry veteran, is the Owner & Vice President of Sales at Proforma Multi-Media Marketing. Young previously held the position of Director of Sales & Digital Solutions at Heeter Direct. Prior to joining Heeter Direct he served as Vice President and General Manager for 5 years at MSP Digital Direct where he sold and managed a state-of-the-art Print On Demand & Content Management program for Bose Corporation. Young spent the first 15 years of his career with Miami Systems Corporation (Cincinnati, OH), where he was named Account Executive of the Year on 3 separate occasions and served as Regional Vice President for 5 years. During his tenure with Miami Systems, Young sold, implemented, and managed the variable print and mail production for SmithKline Beecham's, Nicorette Committed Quitters Program, a ground breaking one-to-one marketing support program launched in the mid-90’s to help smokers kick the habit. The program is still in operation today. Young has been recognized as an industry leading expert by PODi, the Digital Printing Initiative, and has spoken on numerous occasions on behalf of InfoTrends, Hewlett-Packard, Pageflex, the PA Mortgage Bankers Association, and the Professional Insurance Marketers Association (PIMA). Young has been instrumental in selling and implementing 4 different PODi Best Practices case studies including a 2008 case study that received an honorable mention award for Direct Marketing services. |
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Dave Zamorski, COO, Associates Graphic Services
Dave has held Sales Management and Operational Management positions with Besco, Pitman and AGFA. An entrepreneur at heart, he started his own Digital printing company in 1998. DocuSource soon became the area's leading provider of Digital and Variable Data Printing. When AGS purchased DocuSource, Dave agreed to stay on to grow and nurture the cutting-edge Digital Solutions Division. In 2006 Dave was promoted to COO of AGS. Dave also resides on the panel for DEMEP. His past responsibilities in the corporate environment and as owner of a very profitable Digital Printing company gives Dave a unique insight into what it takes to be successful in the Digital Printing business from all aspects – sales, operations, and profitability. |
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Rob Zimlich, Globalization Executive, Kinetic
Rob Zimlich helps business leaders develop innovative ways to accelerate cycle times, decrease costs and drive growth in global markets. He is responsible for global business development which involves understanding where clients want to go globally and the tools necessary to get them there. He is a frequent speaker on globalization lifecycle strategies and has helped GE, Mercer, Subway and SABIC Innovative Plastics build global vendor independent web-to-print programs. In addition to his consulting role Rob oversees the expansion of Kinetic’s Global Print Network leveraging his expertise from previous roles in the printing industry. For more information go to www.linkedin.com/in/robertzimlich. Kinetic orchestrates global communications from creation and localization to access and ultimately the measurement of results. Kinetic tools are vendor independent and provide the freedom to use preferred print service providers. For more information visit http://theTechnologyAgency.com |
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