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| Home » Events » Past Events » 2009 PODi AppForum » Pre-Conference Intensive Sessions |
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Pre-Conference Intensive Sessions
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| Session Descriptions* for the Pre-conference Intensive Sessions |
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| These in-depth half-day sessions will get you up-to-speed on the hottest topics in the industry. |
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Who should attend?
Owners, Senior Management, Salespeople, Marketers & Developers. |
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| Morning Sessions |
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| Go Green - It's Good for Business |
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| Speaker : Mike Kyle, Eco Director, Pace Lithographers |
| Date/Time : Monday, (Half-Day / Morning) |
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Whether you believe in global warming or not is no longer the issue. The main issue is that more of your customers are using “green” as a purchasing criterion. In order to compete and win you need to understand what it means to be “green.” If you don’t know, you might begin to lose business.
This Pre-Conference Intensive is designed to give you the straight scoop so you can decide what path you wish to pursue. Mike will explain how to evaluate your offerings and services to see where they can improve. Some of the changes may include a completely digital workflow to submit, inspect, correct and proof printing and prepress projects; electric forklifts, energy efficient cooling systems and recycling all paper waste. Using waterless DI presses can eliminate almost all VOCs. You’ll learn, thru Graphic Venue’s experience, the process of evaluating energy usage throughout your entire operation.
Key Takeaways:
- Learn about carbon footprints and the primary sources of pollution
- Understand the role of government organizations and certifications such as FSC, SFI, ISO 14001 and Sustainable Printer
- How many internal and external resources are required to obtain certification?
- Hear about the operational benefits of certification
- Understand the technology aspects that drive certification
- Review the current digital presses with regard to environmental issues
- Understand the contribution you can make to your community
- How to make the most of your certification and win more business
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| Relevant Direct Marketing: Putting Principles into Practice |
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| Speaker : Rab Govil, President, PODi |
| Date/Time : Monday, (Half-Day / Morning) |
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You can use all the right technology, do awesome personalization and your campaign may still flop if you do not apply the principles of relevant marketing correctly. Here’s your chance to save yourself some expensive mistakes. You'll learn the principles of relevant marketing and hear about specific best practices that will make your marketing more successful.
Rab will explain why relevance is key to direct marketing and will give you a framework to follow to make sure your campaigns will perform. You won't want to miss it! Key Takeaways
- Learn why relevance and effective segmentation is critical to marketing today
- Examine trigger-based programs – when is the most effective time in the customer life-cycle to use them?
- Get best practices for copy, design and landing pages
- Tips for deciding how frequently to contact prospects
- Find out how to use testing to improve your marketing performance
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| Intro to Strategic Solution Sales (S3) |
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| Speaker : Kate Dunn, Digital Innovations Group (DIG) |
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Date/Time : Monday, (Half-Day / Morning) |
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Digital print changes the rules and creates opportunities. If you’re still just selling ink on paper, you’re leaving value -- and revenue -- on the table. Position your digital printing business to sell solutions and you can join the ranks of service providers who are averaging 10% profitability and growing.
Sales expert Kate Dunn leads you through the transition from selling printing to selling solutions, using the proven Caslon S3 process. It’s a different approach, and it takes a little longer, but you’ll see the payoff in your profits. This should be required training for every print business owner, manager or sales team – understanding the S3 process will set the foundation for making money with digital print.
Key Takeaways:
- Strategic insight into the difference between selling print and creating solutions
- Learn what makes a successful solutions sales person and how to hire them
- Find out which customers will be most profitable and how to get their attention
- See how and why building solutions help you keep clients and provide stability to your company’s bottom line
- Get tips on shortening sales cycles, making effective presentations, and being more productive
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| Variable Data Software Shoot-outT |
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Speakers : Ari Shapiro, Solution Manager, Creo
Dave Ridenbaugh, Manager Pre-Sales, GMC Software Technology
John Kriho, President, Meadows Publishing Solutions
Allison Boxall, Business Development Manager, Pageflex
Jeff Springborn, Director of Strategic Accounts, Printable Technologies
Phil Rose, Product Marketing Manager, XMPie
HP representative
Xerox representative
More to be announced |
| Date/Time : Monday, (Half-Day / Morning) |
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Caslon research indicates over 75% of all digital printers now have composition software. So is there anything more to learn? Well, research also indicates most service providers have more than one package. This indicates needs are continuously evolving as businesses grow. Service providers need to stay informed about new products, feature updates, and what software can support the hottest applications.
Here’s your chance to get up-to-speed on the latest developments in composition software and get your specific questions answered at the same time. This Pre-conference Intensive brings the leading software vendors together to brief you on their solutions and you can get your questions answered from a panel of experts.
Key takeaways
- Learn about the latest features from the leading providers
- Understand the key issues concerning design, text and image handling, data and logic rules, print languages and scalability
- Discover which packages can handle cross media applications
- Get answers to your specific questions
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| Afternoon Sessions |
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| Email Marketing 101 |
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Speakers : Laurie Beasley, President, Beasley Direct Marketing
David Beasley, VP Internet ServicesBeasley Direct Marketing |
| Date/Time : Monday, (Half-Day / Afternoon) |
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Power up your e-mail marketing to maximize business profits! This workshop presents winning marketing strategies for acquiring and retaining valuable customers in a world of crowded in-boxes and spam blockers. You’ll even learn how to achieve 90% deliverability by employing best practices in structuring the e-mail content and code.
Laurie will cover many creative tips to double response by incorporating great offers, personalization, mailing on the right day, and optimizing the landing pages. You’ll learn how to handle design issues around image blocking and preview panes. Plus, you'll receive an easy-to-use comprehensive workbook with email design checklists to take back to the shop. Get set to see your email results really take off!
Key Takeaways:
- Best practices on designing emails to navigate spam filters and increase deliverability
- Creative tips, offer strategies, and personalization tactics to double response rates
- Guidelines for building better landing pages
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| Unlocking the Secrets of Getting Appointments |
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| Speaker : Kate Dunn, Digital Innovations Group (DIG) |
| Date/Time : Monday, (Half-Day / Afternoon) |
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If you want to sell solutions, not just printing, you won't be calling on print buyers anymore. The people driving personalization are C-level marketers and those are the people you want to talk to. Many sales folks will be moving outside their comfort zones – what do you say to get a face-to-face with an executive marketer? And just as important, what do you avoid saying?
Kate will walk you through an easy method for getting appointments with hot prospects. This proven process is a quick series of steps that will get you in the door fast. Whether you’re managing or training your own sales team, just starting out in solution sales or want to improve your technique you’ll get great tips and practical tools.
Key Takeaways:
- Learn the simple, step-by-step formula for getting appointments
- Get talk tracks targeting five different vertical markets. They really work!
- See how the formula can be customized for your own selling style
- Avoid mistakes that can cost you that all-important first meeting
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| Data Prep and the Intelligent Mail Barcode |
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Speaker : John Leininger, Professor, Clemson University
Nancy Leininger, Senior Lecturer, Clemson University |
| Date/Time : Monday, (Half-Day / Afternoon) |
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As you prepare a mailing piece, you must take into account the type of data and how it needs to be displayed, both for your customer and for the USPS. Data needs to be cleansed properly to target the right person and then formatted for acceptance by a mail-processing unit. This session will explore preparing data for proper integration into mail pieces and software packages that can be used to rearrange, format, combine, separate or link data. You’ll learn how to upload data to list companies in order to append it with additional personal information. This Pre-Conference Intensive session will give you the opportunity to see the process, not just hear about it.
John and David will cover design issues and also the changing requirements of the USPS. They’ll show you how to capitalize on the options that come with working with the Intelligent Mail Barcode (IMB) as well as the procedure to sign up for the IMB and what it means for your database management process.
In addition they’ll demonstrate the ease of working with NCOA and outline how to sell it to your customer as a plus rather than an extra expense. Also covered will be pre-sort functions and how to make the most of the USPS discount.
Key Takeaways:
- See first-hand how to work with relational databases and how this can help you standout from other printers
- Identify the issues you need to address to assure the highest possible discounts on pre-sort mail
- Learn how to upload files to a list provider to add info to your database
- Get up to speed on IMB and NCOA changes and avoid fines
- Identify tools you can work with to improve your data files and maximize results for customers
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| Web-to-Print Challenge T |
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Speakers : Eric Harke, Digital StoreFront Sales Specialist, EFI
Serge Grichmanoff, WW Unified Workflow Manager, Kodak
Allison Boxall, Business Development Manager, Pageflex
Tawnya Starr, President, PrinterPresence by Firespring
Matt Fumerton, Director of Sales, Press-sense
Jeff Springborn, Director of Strategic Accounts, Printable Technologies
Phil Rose, Product Marketing Manager, XMPie
Online Print Solutions representative
Red Tie representative
More to be announced |
| Date/Time : Monday, (Half-Day / Afternoon) |
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Questions about Web-to-Print Software? We've got the answers.
Web-to-Print software seems straightforward, but when you dig into it you find it is a very complex topic. For example, Caslon’s Web-to-print software selection tool (available free to PODi members) has information on over 100 features for each leading supplier.
Part of the complexity is that the term Web-to-Print has multiple definitions. It can mean...
- An internet e-commerce storefront similar to the Vista Print model.
- A custom collateral management system portal for companies with dealers, agents or direct sales forces. This system might support personalized direct mail and PURLs.
- A fulfillment operation allowing users to order from a catalogue of existing print and non-print products.
- A method for streamlining orders from existing clients.
To help sort out the issues and get answers to your questions we are bringing the leading Web-to-print software experts together for a half-day session. Here's how this preconference intensive will work.
The first part of the session is speed dating with suppliers. Each supplier will have 10 minutes to tell you what their product does best, why their product is unique and why you should consider purchasing it.
The second part of the session is “Open Mike,” which means you get to ask the experts in the room your questions.
Key Takeaways:
- Understand the key business strategies that drive Web-to-print installations today
- Learn how current products line up with the key business strategies
- Discover the unique features of the major product offerings
- Discern which features are critical for your situation
- Get answers to your questions about Web-to-print systems
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| Capitalizing on TransPromo Market Opportunities |
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Speaker: Kemal Carr, President, Madison Advisors
Richard Huff, Principal Analyst, Madison Advisors |
| Date/Time : Monday, (Half-Day / Afternoon) |
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The print and electronic communications industry is experiencing dramatic change across several key areas – TransPromo, color, and print suppression to name a few – as well as extensive merger and acquisition activity in the vendor and print service provider (PSP) communities.
What do these changes mean to your organization? Are you poised to capitalize on market opportunities presented by this rapidly evolving market?
This preconference intensive will cover how the right mix of technology, solution providers, and internal management can help introduce best practices, increase efficiencies, and lower costs associated with document production. In particular, the session will provide insight into Madison Advisors’ latest research findings across several areas related to document production, including:
- Color print adoption
- Print suppression / eDelivery metrics and strategies
- TransPromo & color workflow
- Document composition
- Print service provider market pricing
Key Takeaways:
- Understand the market drivers and trends affecting today’s document production market
- Learn how to drive best practices into your document production strategies in the year to come
- Gain insight into competitive market pricing for print services
- Learn of the latest technology and application advances in the document composition and transpromo workflow markets
SPECIAL BONUS! Madison Advisors will raffle off three sets of its acclaimed research studies; Document Composition Market Study; Third Edition, TransPromo Workflow Solutions: An Evolving Market Defined, and Service Provider Market Pricing Study; Second Edition to attendees. Total value: $4,400 per set.
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* Note: Speakers & Session descriptions are subject to change
T Sessions identified with this icon contain content focused on Technology
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