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| Session Descriptions* for the Gold Sponsor Sessions |
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| The Gold Sponsor sessions are developed to provide real-world information to adi in growing your businass and to update attendees on recent developments within our Gold Sponsor companies. |
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Presidents/Owners, CTO's, Director of Digital Print Services, Technology Directors, Operations Managers, and Salespeople who are looking to learn more about our Gold Sponsors or their newest technology. |
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| Educational session presented by Canon |
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Charles Lawson, PDQ Printing
Steven Schnoll, Schnoll Media |
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Tues, 11:15 - 12:00 pm |
The most frustrating part of attempting to sell variable data printing isn't necessarily the technology, but avoiding commoditizing the product. Charles Lawson of PDQ Printing and Steven Schnoll of Schnoll Media Consulting, will present a lively interactive session geared around stimulating your business for growth by utilizing an injection of VDP technology with a dose of common sense reality. Charles will share some of his thoughts on how his company has successfully leveraged digital technology when others have fallen short |
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| Educational session presented by Pageflex |
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Tues, 1:00 - 2:00 pm |
Titled: Using Web-to-Print to Thrive in a Challenging Economy.
At this session, you’ll learn more about this powerful technology and how it has enabled our customers to be profitable. In addition to the product overview, you will also get to see examples of customers’ sites, learn about their workflows, and understand how they used technology to be successful. Find out how they overcame challenges, structured their business, and hear their suggestions for achieving success.
Pageflex Storefront is a leading web-to-print technology that enables printers to successfully grow their business. Pageflex Storefront provides an easy, flexible and scalable solution for implementing an online store for creating personalized and customized documents. Pageflex Storefront was built from the ground up to make it easy to get your online store up and running. |
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| Educational session presented by Oce North America |
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Duncan Newton, Oce North America |
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Tues, 2:00 - 3:00 pm | Titled: Determining the true cost of adding color to VDP.
A discussion of all elements that go into determining an accurate TCO, inkjet vs. toner.
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| Educational session presented by Hewlett-Packard |
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Wed, 10:15 - 11:15 am |
Titled: Thriving in a Tough Economy
We all know from watching the news and reading the paper that we’re in one of the toughest economic environments in decades. How can your company thrive with economic conditions such as this? By cutting unnecessary costs associated with documents delivered to your customers and driving increased revenue by more effectively targeting and marketing to these customers.
In this session, Tom will discuss capabilities that can help reduce costs by eliminating mailings, reducing page count and printing smarter more effective documents. Also, Ed will discuss projects that have been implemented to save over $2 million, including a unique ways that Principal Financial Group changed existing processes to eliminate a costly outsourcing effort.
Key Takeaways:
Ways to eliminate costs by saving paper, postage and other techniques
How more effective documents can drive increased revenue
See how a customer has implemented several cost saving document related projects
Review a creative way to eliminate costly outsourcing
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| Educational session presented by Xerox |
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Wed, 11:30 am - 12:30 pm |
Titled: Get Relevant. Get Results.
Personalized marketing is not just for Fortune 500 companies. New technology makes it possible for any company to get personal with prospects and customers and get great results and improved ROI. Xerox will share how Readers Digest used personalization techniques to increase sales and revenue by 74%. Full of relevant case studies that delivered results.
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* Note: Speakers & Session descriptions are subject to change |
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