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| Home » Events » Past Events » 2010 PODi AppForum » Leading Edge Applications Track |
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Leading Edge Applications Track
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| Leading Edge Applications Track |
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This track focuses on the latest applications for digital print and what they mean for your business. Service providers and enterprise marketers will learn how to utilize the Web for winning communication solutions. Owners and executives at service providers will learn about hot applications like TransPromo, on demand books and custom publishing. Marketers will learn how to manage collateral for their organization including brand management and supporting sales channels and franchises.
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Business Owners, Presidents, VPs of Sales & Marketing or Business Development, Salespeople, Account Manager or Production Managers of print service providers. Enterprise marketers as well as Direct Mail Production Managers from Enterprise companies will also benefit. |
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Lead Generation Solutions - From Acquisition to Nurture |
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Tues, 11:15 - 12:15 pm |
Learn how to design database driven, marketing focused strategies for building and optimizing your relationships with customers.
Don McKenzie, CEO of Direct Group, one of the top direct marketing firms in the US, will unveil the latest customer acquisition techniques and technologies that allow marketers to deliver highly customized, targeted and full color materials to consumers. Don will also address the challenges and opportunities marketers encounter when integrating messages into their multi-channel marketing campaigns.
Benjamin Allen will focus on techniques for nurturing prospects into revenue generating customers in any economic condition. You spend time and money on generating qualified leads. He’ll show you how to use systematic, measurable, cost-effective lead maturation strategies to make the most of your investment. You’ll learn historic best practices and see real-life examples of building a prospect maturation campaign.
Key Takeaways
- Uncover the latest techniques for driving success in high volume customer acquisition campaigns
- Understand the capabilities and limitations of high speed digital printing for lead generation & retention campaigns
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| Custom Publishing – Proven, Profitable Strategies |
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Tues, 1:00 - 2:00 pm |
Learn from cutting-edge applications how custom publishing can be a profitable business for you.
First, Val DiGiacinto will share an exciting custom magazine project that was developed for Lexus. This six-issue personalized magazine allowed subscribers to select articles from 5 out of 8 Time, Inc. publications. Lexus ads throughout the magazine were personalized for the subscriber. The highly automated solution built by The Ace Group enabled Lexus to effectively carry the message to its customers that its new sport utility vehicle was as customizable as the magazine they were reading.
Leo van Snippenburg will lead attendees through the next generation of magazine production. Jonge Helden’s web-based software enables communities and companies to collaborate easily and comfortably to create a magazine or newsletter. The resulting files are then printed digitally and mailed directly to readers. In the Netherlands, Jonge Helden is producing over one thousand magazine titles in a fully automated production process with a single operator. Learn how custom publishing can be developed into a very profitable business and gain a unique insight into the technical and commercial possibilities.
Key Takeaways
- Learn Why magazines are a new growth opportunity for digital printing
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| TransPromo – Delivering Timely, Relevant, Multichannel Messages |
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Wed, 9:45 - 10:45 am |
You’ve heard about TransPromo’s effectiveness and new model for creating ROI. When driven by relevant customer data and behavioral marketing, TransPromo can open the opportunity for levels of marketing effectiveness greater than any other channel. In this session Kevin Klein will show how multichannel TransPromo communications enable more effective marketing and customer satisfaction in both B2C and B2B applications. Examples and case studies will be reviewed in the context of both forms of communications.
But what do you actually have to do differently in order to create a complete TransPromo application? And can your company successfully sell TransPromo solutions? Dan Adler has consulted with dozens of the industry’s leaders on effective TransPromo campaigns. He will discuss the new workflow requirements and collaboration required by disparate departments, such as Marketing and Operations. Learn which critical success factors are required to successfully transition your offerings to include TransPromo.
Then hear real life experiences from Steve Kosovich, VP Technology Solutions at Bowne, a worldwide leader in customer communications. Steve will discuss the challenges and successes in implementing TransPromo with their customers, providing insights in transitioning to multi-channel solutions for better communications and ROI.
Key Takeaways
- Understand the market opportunity for TransPromo
- Key drivers for success in TransPromo applications
- Best practices for applying TransPromo in B2B vs B2C applications
- Skill sets and capabilities required to participate in this market
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| Loyalty Programs – What Really Makes Them Work |
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Wed, 11:15 - 12:15 pm |
In this thought provoking session Bart Foreman challenges the old concept of ‘loyalty programs’ and gives you dynamic ideas for expanding your campaign to a broader loyalty initiative.
How many times have you heard this from a client? “We need a Loyalty Program.” Bart Foreman believes marketers need to think bigger and broader than this. Today’s loyalty initiatives include a wide range of retention and win-back strategies, in addition to the traditional rewards program, all powered by VDP and personalized customer data. He’ll share successful case studies from Fantastic Sam’s and Beauty Systems Group, two of the largest players in the beauty business. This session will be moderated by Bob Barbera, Director of Business Development & Professional Services, Kodak.
Key Takeaways
- Why you can no longer count on customer loyalty
- How to sell broad-based loyalty initiatives
- Using relevant data and VDP to power loyalty campaigns
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| Marketing Resource Centers – Grow Your Profit Potential |
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Wed, 1:15 - 2:15 pm |
Come learn how web to print can solve marketing and sales support needs quickly and affordably.
Jim Young shares an insider’s view of the online Marketing Resource Center (MRC) he’s created that facilitates the creation, ordering, and management of multi-channel direct marketing campaigns (including personalized direct mail, e-mail, and PURLs), promotional products & apparel, and the management of digital assets.
Using dozens of real case studies from name-brand companies, Willie Brennan will give specific examples of how web to print can:
- promote your brand
- support your sales channels and franchisees with custom collateral
- support a charity, association or member organization
- raise funds for your cause
Key Takeaways
- The key elements of a Marketing Resource Center
- Learn which verticals are buying
- Do’s and don’ts for implementation
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| Leading Edge Applications: Taking the Next Steps |
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In this interactive wrap-up session, Track Chair Bill Marchiony and your peers in the Leading Edge Applications track will help you decide what to focus on as you implement the most important ideas from these sessions.
* Note: Speakers & Session descriptions are subject to change |
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