Digital4Growth: We Have an App for That

Speaker:		Rab Govil, President, Caslon - a PODi Affiliate

Date/Time:

Tues, 8:30 - 9:30 am

Opportunities for real, substantial growth are out there, if you know where to look. In this year’s keynote address, Rab Govil, President of Caslon & PODi, helps you focus your attention on one direction with huge growth potential – healthcare.

In 2008 only two vertical industries posted gains in direct mail volume: telecommunications, and you guessed it – health insurance. Americans spend 17.6% of GDP — or more than $1.00 of every $6.00 – on healthcare. And no matter how large or small a service provider you are, there is a hospital, doctor’s office, or insurance company near you. Rab will show you where the most promising opportunities for digital print in the healthcare industry are and what’s required for YOU to win that business.

Key Takeaways

Panelists:		Val DiGiacinto, Vice President Sales, The Ace Group Marc Fors, Co-Founder, Enthusem Noora Guldemond, Head of Sales & Marketing, metaio Tom McDermott, President, Shoot it!
Moderator:		Barb Pellow, Group Leader, InfoTrends

Date/Time:

Tues., 4:15 - 5:15 pm

• Tom McDermott of ShootIt! talks about his smartphone application that allows users to take a digital photo, upload it, place it on a postcard and mail it
• Marc Fors of Enthusem shows how sales reps can stand out from the clutter by sending personalized printed greeting cards to prospects and clients in under 40 seconds
• Noora Guldemond will illustrate the energy in augmented reality technology 
• Val DiGiacinto of The Ace Group explains the power of QR codes

• View three exciting new technologies that drive print volume
• Learn how print can be an integral part of an interactive solution
• Hear the why's and how's of creating these ground-breaking apps