PODi

Past Events

2010 PODi AppForum


		Event Review

		Agenda

		Keynotes & General Sessions

		Pre-Conference Intensives

		Sales & Business Strategies Track

		Direct Marketing Track

		Photo Gallery

		Leading Edge Applications Track

		Print on Demand Track

		DEX - The Digital Exchange

		Speakers

		Promotions / Giveaways

		2010 Exhibitors

		2010 Attendee Companies

New Member User

Agenda

DEX- The Digital Exchange - Sunday, January 24th

1:00 - 7:00 pm

Pre-Conference Intensives - Monday, January 25th

9:00 - 12:00 pm	Managing the Gap: A Behavioral Introspection & Action Plan for Personal Growth & Development
	Introduction to Strategic Solution Sales
	Relevant Direct Marketing: Putting Principles into Practice
	The Technologies of Digital Print - Part 1
12:00 - 1:00 pm	Networking Lunch
1:00 - 4:00 pm	Business Transformation Plan: Becoming a Marketing Service Provider
	Social Media 101
	Building a Winning Sales Team: Is it Nurture or Nature?
	The Technologies of Digital Print - Part 2
4:00 - 5:00 pm	Gold & Silver Sponsor Introduction Hour
5:00 - 6:30 pm	PODi Members Reception

PODi AppForum - Tuesday, January 26th

8:30 - 9:45 am	Keynote: Digital4Growth: We Have an App for That and Best Practices in Digital Print Awards
9:45 - 10:00 am	Break
	Sales & Business Strategies Track	Direct Marketing Track	Leading Edge Applications Track	Print on Demand Track
10:00 - 10:45 am	Breakout Sessions by Best Practice Award winners
10:45 - 11:15 am	Networking Event
11:15 - 12:15 pm	Becoming a Solutions Provider - Building from the Ground Up	Social Media & Print - the New Connection	Lead Generation - From Acquisition to Nurture	Re-engineering Customer Apps - Good for the Client, Great for the Solutions Provider
12:15 - 1:00 pm	Networking Lunch
1:00 - 2:00 pm	The CMO Challenge - Breaking the Barriers	Leveraging Marketing Sciences to increase response and conversion	Custom Publishing - Proven, Profitable Strategies	The Web to Print Puzzle - Choosing the Right System for You
2:00 - 2:15 pm	Break
2:15 - 3:15 pm	Beat the Commodity Trap - Win with Value Pricing	Stimulating Your Business for Growth – How to Leverage Digital Technologies	On Demand Book Publishing Insights - 3 Views of the Future	Web to Print Success Stories - Solutions that Cross Vertical Markets
3:15 - 4:15 pm	Vendor Fair / Networking Hour
4:15 - 5:15 pm	Keynote: Innovations that Drive Print

PODi AppForum - Wednesday, January 27th

8:30 - 9:30 am	Keynote: How Ford Motor Company Maximizes the Power of Personalized Direct Marketing
9:30 - 9:45 am	Break
	Sales & Business Strategies Track	Direct Marketing Track	Leading Edge Applications Track	Print on Demand Track
9:45 - 10:45 am	Increase Revenue - Keep More of your Customer's Marketing Budget	Stepping into the Shoes of the Marketing Executive	TransPromo - Delivering Timely, Relevant, Multichannel Messages	Improve your Bottom line with Lean Manufacturing
10:45 - 11:15 am	Networking Event
11:15 - 12:15 pm	New Services, New Message - Tips for a Marketing Makeover	A Different kind of Conversation - Connecting with Generations X&Y	Loyalty Programs - What Really Makes Them Work	Variable Digital Technologies - Maps, Image Fonts, Augmented Reality & Innovative Tools
12:15 – 1:15 pm	Networking Lunch
1:15 - 2:15 pm	Growth Strategy - Leveraging your Existing Customer Base	Working Smarter through the Relationship Lifecycle	Marketing Resource Centers - Grow your Profit Potential	Efficient VDP Production
2:15 - 2:30 pm	Break
2:30 - 3:15 pm	Sales & Business Strategies: Taking the Next Steps	Direct Marketing: Taking the Next Steps	Leading Edge Applications: Taking the Next Steps	Print on Demand: Taking the Next Steps
3:15 pm	Conference Close