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2010 PODi AppForum
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Use Cross-media to
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Web-to-Print: If You
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2009 PODi AppForum
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Home » Events » Past Events » 2010 PODi AppForum » DEX - The Digital Exchange
 
DEX - The Digital Exchange
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DEX - The Digital Exchange User Group Meeting
 
The First Annual Caslon Digital Exchange (DEX) Meeting will be held Sunday, January 24th, 2010 at the MGM Grand Hotel in Las Vegas. This immediately precedes the PODi AppForum.  This meeting is FREE of charge for DEX / PODi members attending the PODi AppForum.
DEX Manager:   Mike Chiricuzio, Blue Moon Solutions & ASU
 
Who should attend?
Members of PODi interested in or already participating in the DEX - The Digital Exchange user group on LinkedIn.  This group is intended to provide interaction and communication between PODi members involved in providing digital print and marketing services.

Opening Remarks and Meeting Overview

Speakers: Waleed Ashoo, President & CEO, LithExcel


Date/Time: Sunday, 1:00 - 1:30 pm

 

Social Media as a Revenue Stream - Panel Discussion
Moderator: Kate Dunn, President, Digital Innovations Group


Date/Time: Sunday, 1:30 - 2:15 pm
Social Media used to promote our businesses and to reinforce direct marketing objectives of our clients. What are the key success factors and can Social Media be a revenue stream for our businesses?
Quick Response (QR) Codes - Making them Part of your Business
Moderator: Waleed Ashoo, President & CEO, LithExcel
Steve England, PowerGraphxs


Date/Time:   Sunday,  2:15 - 3:00 pm

QR Codes and other quick response methods available today. What are they and how can they support the digital marketing objectives of our businesses and our clients?

Offset and Digital - Making Good Choices
Moderator: Mike Chiricuzio, Blue Moon Solutions & ASU

 
Date/Time: Sunday, 3:30 - 4:15 pm

Where are the breakeven points today and how do we structure our operations to take advantages of them operationally and in selling?

Copywriting for Cross Media

Moderator: Mike Chiricuzio, Blue Moon Solutions & ASU

 
Date/Time: Sunday, 4:15 - 5:00 pm

 

 
Social Hour and Roundtables - Sponsored by Xerox
Moderators: Kate Dunn, President, Digital Innovations Group
Waleed Ashoo, President & CEO, LithExcel

 
Date/Time: Sunday, 5:30 - 7:00 pm

Have a cocktail and mingle with your peers. We will have three concurrent roundtable discussions where moderators will facilitate informal discussions on the topic for approximately an hour.

Buy or Partner – TBD
How to execute a variable cost model, stream the process of communication with your partners and drive revenue.

Printing in 2010 – Waleed Ashoo
New Diverse Revenue Streams where print is a component. What are they, how can you provide them and what is the revenue opportunity?

Managing a Solution Sales Force – Kate Dunn
Why is it different… and how do you do it? Discussion will center on how old habits can get in the way of success and avoiding those pitfalls.



* Note:  Speakers & Session descriptions are subject to change
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