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January 2009
Featured Case Study

Personalization Hits
A Home Run

See how Landmark Impressions succeeded in changing their positioning, achieving a 14% response rate and bringing in new business for a 400% return on their investment.

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Strategic Solution Sales

What Does Personalization Do For Response Rates?

This is not an easy question to answer as response rates depend on several variables including the relevance of the message, the offer, the list, the creative and the timing.


2009 PODi AppForum - Meet the Award Winners

Don't miss the opportunity to hear from the recently-announced winners of the 2009 Best Practices Awards. Join us in Vegas for the AppForum.

Details on AppForum Gold Sponsor Sessions

Five more reasons you can't afford not be at the AppForum!

Upcoming Events

The PODi community is dedicated to helping you navigate the new opportunities enabled by digital printing. Register for the 2009 AppForum in Vegas. Sign up for the S3 Council Orientation Training for Members or the PODi Member Orientation sessions.

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