PODi REPORTS
Brought to you by Caslon, a PODi Affiliate
January 2009
  

Just Announced!
PODi Best Practices Award Winners

The highly anticipated PODi Best Practices Awards for 2009 will be presented at the PODi AppForum digital print conference in Las Vegas in January. These awards recognize outstanding achievement in digital print and variable data strategies. Winners are chosen from scores of case studies submitted to PODi annually. AppForum attendees will have the chance to meet many of the winners and hear the details of each outstanding project.

"It's exciting to see the growing international character of the PODi Best Practices Awards," says Rab Govil, President of PODi. "This year's winners come from the US, Canada, Finland and Australia. The use of digital print is not only increasing everywhere, the opportunities it opens up for more creative and effective communications are being explored and optimized by marketers on a new global scale. We're very excited to be able to bring many of our award winners to the PODi AppForum where they can be recognized for their successes and share their stories with all of our attendees."


Best Practices Winner: Collateral Management Category - General Motors Canada
General Motors of Canada Limited (GMCL) built an enterprise-wide customer communication tool that allows more than 675 Dealers to design and order customized sales and marketing collateral online. GM Dealer Direct, the Web-to-print solution created by CM2 Solutions Inc. for GM, enables Dealers to create targeted direct mail campaigns, easily track results and plan future efforts. Production runs are handled by The Helicopter Group. 95% of GM Dealers in Canada now use the system and over 8,000 campaigns have been produced since the initial launch. It has saved the Dealers and the corporation money and time and has improved the quality and frequency of dealership marketing efforts..

Says CM2 Solutions' Managing Director, Chris Watson, "We're very proud to have our GM Dealer Direct system recognized with a Best Practices Award. We've seen a great deal of enthusiasm from Canadian Dealers and our client has been very pleased with the quality, integration and executional effectiveness we've achieved. Receiving a PODi award for an innovative solution and use of technology is a wonderful achievement for General Motors Canada and for our entire team."

Honorable Mention: Collateral Management Category - ThermaTru & Metzgers Printing and Mailing

Best Practices Winner: Direct Marketing Category - The Maine Office of Tourism
As part of an effort to improve the effectiveness of its marketing, The Maine Office of Tourism, in partnership with DMM, Inc., Xerox 1:1 Lab Opportunity and Terminal Van Gogh, tested the use of customized digital printing versus their standard static one-size-fits-all approach. The VDP campaign featured custom travel guides based on the interests of people responding to questions on the Maine web site. The customized mailing was run against a static mailing and the results were tracked. Personalization resulted in a 24.1% increase in response rate, which translated into a 23.4% increase in revenue generated from tourism.

Theresa Cloutier, DMM's Sr. VP or Marketing, notes, "The Maine Office of Tourism was a great client - open to testing the new ideas we presented. We're very happy to be able to share this PODi Best Practices award with them and to see them recognized for their marketing innovation. The PODi award underlines the success any organization can achieve with a smart utilization of relevance and digital print strategies."

Honorable Mention: Direct Marketing Category - VetCentric & MSP Digital Direct

Best Practices Winner: Self-Promotion Category - Hansaprint
Hansaprint's new product, Magazine 2.0, uses targeted advertisements and articles to guide readers to a customized landing page containing content, advertisements, services and questionnaires that fit the reader's profile. Their own self-promotional magazine not only provides the research necessary to prove that the concept works, it has also increased their promotional seminar attendance and doubled the number of customers requesting picture personalization. Hansaprint is based in Finland and is the leading print service company in the Baltic region.

"The Magazine 2.0 concept offers new revenue models for publishers and higher attention rates for advertisers," says Juha Jokinen, Marketing Director from Hansaprint. "Being honored with the PODi Best Practices Award gives us worldwide recognition and opens new markets for our products. I'm looking forward to presenting our case study at the PODi AppForum!"

Honorable Mention: Self-Promotion Category (tied) - Action Mailing // DMM

Best Practices Winner: TransPromo Category - ING Australia
ING Australia, one of Australia's leading fund managers, life insurers and superannuation providers, used a carefully structured side-by-side test to prove that customized color mailers (4.8% response rate) outperformed the usual black and white communications (0.6% response rate). Working with Vectis, Digital Alchemy and HPA (A Salmat Company), ING employed strategic segmentation and personalization to increase funds under management by A$22,564,000 - a result directly attributable to this campaign.

"We're strong supporters of using essential mail to deliver targeted marketing messages," says Elizabeth Houteas of ING Australia. "The testing we've done proves that the higher the relevance, the greater the response will be. Winning the PODi Best Practices award is not only an honor, but motivates us to continue to push this technology to widen our advantage over our competition."

Honorable Mention: TransPromo Category - Mercer Australia & On Demand Pty Ltd.

The complete 2009 collection of case studies, including these award winners, will be added to the PODi Case Study Database early next year. The PODi Case Study Database is the only collection of its kind for the digital print marketplace. Access to the case studies and reports is free to PODi members at www.podi.org

If you haven't registered yet for the AppForum, time is running out! Don't miss this exciting opportunity to grow your business in 2009 and meet these award winners. Find out more about the AppForum agenda and register today!

New! AppForum
Gold Sponsor Sessions

We're happy to announce that our Gold Sponsor opportunities for the 2009 AppForum have sold out! Representatives from Canon, Pageflex, Oce North America, Hewlett-Packard and Xerox will not only be available to attendees for productive one-on-ones at the show, they will also be hosting our Gold Sponsor Track - a series of very popular sessions, highlighting the latest developments from these industry giants. Here's a first look at the agenda for the Gold Sponsor sessions.


Canon: Maintaining brand integrity and message consistency across countries and languages is a huge challenge. Solutions used to be limited to only the largest companies but are now available to everyone. Here's your chance to find out how you can offer clients the answers they need while adding a profitable service to your repertoire.

Pageflex: Anna Chagnon, President and CEO of Pageflex, will discuss using Web-to-print and Pageflex Storefront technology to thrive in a challenging economy.

Oce North America: Duncan Newton from Oce will be on hand to help you determine the true cost of adding color to VDP.

Hewlett-Packard: You'll learn how to decrease costs by eliminating mailings, reducing page count and printing smarter; plus, you'll get an inside look at how the Principal Financial Group eliminated costly outsourcing.

Xerox: Personalized marketing isn't just for Fortune 500 companies anymore. See how Readers Digest used personalization to increase sales and revenues by 74%.

Don't miss these great presentations - they're only part of what you'll find at the 2009 AppForum!

(This year's AppForum sponsors include an impressive lineup of digital print notables, including Silver Sponsors, Adobe, Creo Color Servers, EFI, Kodak, Online Print Solutions, Pitney Bowes, Press-sense and Ricoh. Bronze Sponsors are Easy Personalized URLs, GMC Software, Meadows Publishing Solutions, MindFire, Printable, PrinterPresence by Firespring, Siemens, Xeikon and XMPie.)

Access to our searchable database and all PODi digital case studies is free to PODi members. Find out more about membership and all the resources that will be available to you and everyone at your company.

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