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| Welcome to the PODi Store! One of the benefits of PODi membership is discounts on products. PODi Members must login to receive the member discounts. |
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| The New Customer Experience (NCE) is a new marketing solution that service provider companies can use to increase their profits and the market value of their companies. The battle to retain and sell more to a new customer is won or lost in the first few months of the enterprise/customer relationship. An NCE program will help any client manage the process of reaching out to their customers during this crucial phase. Service providers who can work with their clients to develop an NCE program will be viewed as value-added partners. more... |
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| Most marketers know instinctively that personalization can increase response rates for direct mail. This report provides guidelines that you can use to help estimate response rates when proposing and planning relevant marketing campaigns involving variable print. more... |
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| "Pricing For Value" report helps service providers improve profitability by knowing the customers' issues before quoting a solution and a price.
Perfect for any company that needs to rethink how they price their services. It discusses how to make pricing models based on the value to the client's business. more... |
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| As the printing industry evolves, printers are recognizing the need to sell higher margin solutions rather than commodity print. This report helps print service providers identify and hire sales people with the right skills to be successful at selling solutions. more... |
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| This 11-page report from Caslon & Company, the PODi North American Affiliate, delves into the emergence of the exciting new "Digital Printer" segment. The report is a must read for print service providers already in digital or those looking to start a digital business. more... |
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