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Digital Publishing Best Practices - Building effective, efficient enterprise communication strategies  |
| | When Digitas helped Charles Schwab optimize its collateral production and inventory management, the result was a broader client communication strategy. Find out how Charles Schwab has consistently captured significant cost savings, while improving the customer experience --- and how your organization can achieve similar results. Presented by Erik Radock, Managing Director, Charles Schwab and Anatoly Roytman, Senior Vice President, Digitas. |
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PODi Digital Print Market Update |
| | Setting the stage for the Marketing Innovations Forum, this session provides an important overview of key vertical markets and business applications that are succeeding with digital print, how PPML supports this growth, and best practices to get you up to speed fast. Presentation given by Carolyn Valiquette, General Manager of Caslon Community & Events and PODi. |
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Adding Value with Digital Print |
| | You might think that the growth in email marketing campaigns would have a detrimental impact on digital print volumes. See how a printing company has actually increased its digital print volumes and added value through non-print activities, including email marketing and automated response handling services. Presentation given by Philip Mattimoe, Chief Technology Officer, The Electronic Document Company. |
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Get the Most from Data in Digital Print Environments |
| | Wouldn't it be great to use clients' existing data to produce successful variable digital print business models? Discover how to reap powerful benefits for both client and service provider. Learn through actual projects for GE Healthcare and Marks and Spencer. Presented by Fraser Church, Business Development Director, DSI Group. |
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Successful Digital Campaigns: Getting Results |
| | What results are possible when clients switch to digital printing from conventional processes? Learn why they chose the digital route, how campaign planning was improved, and what quantifiable results were achieved. Case studies from Orange, News International and Greene King Breweries and others will inspire marketers with stimulating ideas and new practices for their own marketing strategy. Presented by Jo Lloyd, Director, Lloyd James Group. |
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Solution Selling Strategies |
| | In this introduction to the secrets of solutions selling, you'll learn the latest techniques for success in the business of digital printing. Transition your focus from pushing commodities to selling strategic programs. Presented by Carolyn Valiquette, General Manager of Caslon Community & Events and PODi |
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Personalization Puts Teeth in Leads Program |
| | Learn how to achieve outstanding results from this truly innovative case study that combines the special audience of an offset trade magazine with a personalized marketing ad. Find out how you too can use the one-to-one possibilities of variable data printing to create a very smart marketing vehicle that takes permission marketing to a new level. Presented by Dr. Rudiger Schmidt, Member of the Executive Board, Bosch-Druck GmbH. |
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Digital Printing in the Real World |
| | So many companies have made a success of digital printing and this presentaton reviews some of their stories and successes. You will learn the essentials of setting up successful digital print applications, and get a real perspective of the time, skills and money investment. Presented by Andi Edan, Design for Print |
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